AI Services for Advertising (for Eastern Europe)

2026. Google added ads to AI Mode



Google Ads now offers new ad type options for Search in AI Mode. At the end of Google's search response it inserts a Sponsored ad block, which automatically generates creative using Gemini and explaination why the offer is relevant to user's question and how it can help. This ad format is called Conversational Discovery ads. But there's also another one: Highlighted Answers. For example, when a user asks for a list of the best apps for learning English, Google will present an advertised app with a relevant description (but also marked as Sponsored). There are still serious doubts about the effectiveness of such ads, as no one reads through the whole text generated by AI chat, and of course, Sponsored recommendations aren't trustworthy either.


2026. Meta AI Business Assistant Now Available Globally



Meta has launched its Meta AI assistant for all advertisers on Facebook and Instagram. Available in the Meta Business Suite, Facebook Ads Center and Instagram content promotion, this chatbot helps you optimize your ad campaigns. It provides personalized recommendations, helpful insights, and quick support. For example, you can ask it "Show me my overall performance trend this week" or "Help me improve my campaign creative." Using the Meta AI business assistant and opportunity scoring, advertisers can make more informed decisions, optimize campaigns, and improve business results.


2026. Google Ads is transitioning Dynamic Search Ads to AI Max



Dynamic Search Ads (DSA) in Google Ads is an advertising format for online stores: instead of manually creating an ad for each product, you enable DSA, and Google automatically creates ads from the product page that match user's search query. The new AI Max format does the same thing, but uses artificial intelligence. To create an ad, it uses not only the product page content but also the user's search query, existing user information, and your uploaded creatives (to match your corporate style). Additionally, AI Max offers more targeting options (by brand and location), more detailed reporting, and easier campaign creation (you only need to set up one ad group). Starting in September 2026, all existing DSA companies will be automatically migrated to AI Max.


2026. Holo - Lithuanian service for generating marketing content



Lithuanian startup Holo is developing an AI-powered ad generator that turns your website content into promotional videos, emails and social media posts. Simply enter your website URL, and the service does everything automatically. It uses the latest AI models to capture the essence of your brand and create content similar to what advertising agencies do, only for a fraction of the cost ($39/month). Of course, you can edit the content after it's generated, then download and publish it yourself.


2024. Google will start showing ads in AI answers



Google is attempting to monetize its AI Overviews - short summaries generated by artificial intelligence to summarize search results. Initially, ads will appear in AI Overviews on US mobile devices. These ads will be labeled as "ads." The company stated that it received positive user feedback during testing. Analysts estimate that the appearance of ads in AI Overviews could lead to a loss of over $2 billion in revenue for publishers due to a reduction in ad impressions on websites. AI Overviews could consume up to 25% of traffic, as users are less likely to click through to the source website after viewing the information.

2024. Amazon launched neural network to generate ads from single image


Amazon has introduced its AI-powered Video Generator, which can transform a simple product photo into a captivating promotional video for the Amazon Ads advertising platform. Videos created with Video Generator leverage Amazon's unique retail expertise and present products in a way that makes them most appealing to customers. Additionally, the company has introduced a small Live Image feature with a familiar feature—turning a static image into a short animated GIF. This feature is part of the Image Generator toolkit and is also in beta testing.


2023. AI-video ad generator Zeely raises $1M



Ukrainian startup Zeely, which develops a service for generating advertising content, has raised $1 million in a seed round. Zeely allows small businesses to quickly and easily promote themselves on social media. It can automatically generate text and visual content for online stores and also provides analytics and customer management tools. Zeely's users are already widespread in the US, UK, and emerging markets such as Brazil and Mexico. The app is typically used by service-based businesses such as beauty and grooming salons, car washes, coaching, and home goods, as well as retailers and merchants. Monthly subscriptions start at $19.99.