Top 10 Online Advertising platforms for Eastern Europe

2026. HubSpot integrated with TikTok



Marketing platform HubSpot has finally implemented TikTok integration, allowing you to launch ad campaigns, publish content and manage engagement - all from one place. Specifically, this means you can turn your customer base into TikTok auditory and set up targeting based on customer data, and automatically track ad visits. This allows you to directly link TikTok performance to your sales funnel and revenue within HubSpot. You can create a new TikTok ad account or connect an existing one in just a few clicks. HubSpot automatically installs the TikTok pixel wherever your tracking code is already running. You can also view TikTok ad performance alongside your other marketing channels and track conversions across them.


2026. Google Ads is transitioning Dynamic Search Ads to AI Max



Dynamic Search Ads (DSA) in Google Ads is an advertising format for online stores: instead of manually creating an ad for each product, you enable DSA, and Google automatically creates ads from the product page that match user's search query. The new AI Max format does the same thing, but uses artificial intelligence. To create an ad, it uses not only the product page content but also the user's search query, existing user information, and your uploaded creatives (to match your corporate style). Additionally, AI Max offers more targeting options (by brand and location), more detailed reporting, and easier campaign creation (you only need to set up one ad group). Starting in September 2026, all existing DSA companies will be automatically migrated to AI Max.


2025. YouTube will show ads after important moments in videos.



YouTube has introduced a new type of ad (Peak Points), which is inserted directly after the most explosive moments in videos. For example, when a character proposes, wins a match, or something unexpected happens. As soon as the tension reaches its peak, an ad block is triggered. The system is powered by a Google neural network. It analyzes which sections of a video resonate most with viewers. The algorithm identifies moments with high emotional impact, and suggests ad placement precisely there. The idea is to maximize concentration after a tense scene and ensure a strong memory of what's happening on screen. The focus is on emotional marketing. For businesses, this is a highly successful solution akin to narrative insertions—advertising takes center stage when the viewer is engaged with the story.

2024. Google will start showing ads in AI answers



Google is attempting to monetize its AI Overviews - short summaries generated by artificial intelligence to summarize search results. Initially, ads will appear in AI Overviews on US mobile devices. These ads will be labeled as "ads." The company stated that it received positive user feedback during testing. Analysts estimate that the appearance of ads in AI Overviews could lead to a loss of over $2 billion in revenue for publishers due to a reduction in ad impressions on websites. AI Overviews could consume up to 25% of traffic, as users are less likely to click through to the source website after viewing the information.


2024. Google unified conversion tracking in Google Analytics and Google Ads



Google has unified the definition of conversions across its advertising system Google Ads and web analytics service Google Analytics. Google Analytics now features "Key Events" which will replace the existing conversions in behavioral analytics. Key Events help website and app owners continuously measure the most important actions on their websites and apps. This way, you can identify the most important customer actions for your business in Analytics and learn what works and what doesn't to improve your product and user experience on websites and apps. And, if you have a Google Ads account linked to Analytics, you'll now see approved conversions in the Ads workspace for campaign performance reporting. Advertisers will also receive conversion reports across channels other than Google Ads.


2019. Bing Ads rebrands to Microsoft Advertising



Microsoft has rebranded its advertising service Bing Ads to Microsoft Advertising. According to company representatives, this move is intended to "demonstrate the evolution of Microsoft's advertising platform beyond search." This is the second time the service has been renamed: in 2012, Microsoft AdCenter was rebranded to Bing Ads. However, all these name changes do not particularly help the advertising platform to grow. According to Microsoft's own data, it currently has 500,000 advertisers. For comparison, Google surpassed the million advertiser mark back in 2009. Last week, Facebook reported that 3 million advertisers use Stories ads alone. In addition to the new name, Microsoft placed a strong emphasis on artificial intelligence in its announcement, promising to introduce more advertising products with built-in AI for better ad targeting.


2013. LinkedIn adds sponsored posts



This means you can now write something interesting and pay to have it seen not only by your followers, but also by other LinkedIn users, who can be filtered by location, industry, job title, age, and so on. Similar sponsored posts have long been available on Facebook and Twitter. However, Facebook doesn't allow for such precise targeting (you can only choose to show the post to friends or friends of friends), and Twitter advertising is not yet available in Russia. LinkedIn advertising has its own drawback: cost. Even with excellent targeting, paying a few dollars per click is quite expensive. Moreover, when you sign up to participate in LinkedIn's sponsored posts, you are immediately tested for lice by the question: will you spend less than $15,000 or more on advertising per quarter?