Top 10 Website Visitor Counters for Eastern Europe

2025. Ahrefs implemented site history import from Google Analytics



SEO service Ahrefs has added historical Google Analytics data import, so its users could analyze trends without losing historical context. To do this, link your Google account to an Ahrefs project, and Ahrefs will import historical Google Analytics data for the period before you launched web analytics tracking. This data will immediately appear in your reports. The Site Explorer section has also been updated. The intent history graph in the Overview section now includes organic traffic by intent. This means you can see not only keyword positions but also whether these intents actually lead to visits. The Search Results Overview report also features a new "Page Type" column. Using AI, the service classifies which types of content rank highly in Google search.


2025. Contentsquare acquired website heatmap service Hotjar



French web analytics platform Contentsquare has acquired Hotjar, a service best known for its website heatmaps. HotJar was founded in 2014 in Malta by entrepreneur David Darmanin, and in just five years its revenue has skyrocketed to $19 million. HotJar quickly gained popularity thanks to its user-friendly interface, powerful features, and data visualization capabilities. Since its inception, the platform has enabled companies of all sizes to track user behavior on their websites, analyze heatmaps, and collect valuable feedback through surveys and polls. It has become a game-changer in the field of digital analytics and has helped countless companies optimize their online presence.


2023. Google Analytics is migrating all sites from UA to new version GA4



Starting July 1, 2023, Google Analytics old Universal Analytics (UA) counters will no longer process new data. To continue receiving statistics, you must migrate them to the new version - Google Analytics 4 (GA4). It is important to note that GA4 is not an updated version of Google Analytics UA, but a completely different platform. It allows you to simultaneously connect multiple data streams, both from mobile apps and websites, and tracks events (user actions), sessions, and conversions in a new way. Website statistics (unfortunately) will now be displayed with a delay (there will be no Today view), but Real-time statistics for the last minute will be available. A new metric, Active Users, has been added to the two existing UA metrics (Total Users and New Users). It shows the number of users who have been active in the last 28 days.

2021. Automattic acquires analytics company Parse.ly



Automattic, the for-profit company tied to open-source web publishing platform WordPress, is announcing that it has acquired analytics provider Parse.ly. Parse.ly gives creators, marketers and developers the tools to understand content performance, prove content value, and deliver tailored content experiences that drive meaningful results. WordPress and Parse.ly already work well together, but the plan is to make WPVIP (enterprise hosting and support to publishers) features available to Parse.ly customers while also making more Parse.ly data available to WPVIP publishers. And there are also opportunities to add more commerce-related data to Parse.ly, since Automattic also owns WooCommerce.


2020. Microsoft launched own web analytics service, Clarity.



Microsoft has introduced its own visual web analytics service, Clarity. It's a free product, providing unlimited access with no additional fees, whether you're tracking one user per day or a million. It's suitable for small businesses, website owners, marketers, conversion optimization specialists, and developers who want to evaluate how users and visitors interact with their website. Its interface is divided into three main areas: analytics dashboard, heatmaps and session replay. The analytics dashboard is fairly basic, but offers a number of unique KPIs not found in other platforms (such as "Aggressive Clicks") and quick links to session recordings beneath each displayed KPI. The heatmap tool segments sessions by device and shows the most popular page elements. Using Clarity's session recording, you can review user sessions one by one. Each record contains metadata such as the user's location, operating system, browser, and some session data such as the number of pages viewed and the time spent on the site.


2019. Google unveiled Site Kit plugin for WordPress



Google has released the Site Kit plugin for WordPress sites. It allows webmasters to connect their WordPress admin panel with Google Search Console, Google Analytics, PageSpeed ​​Insights and AdSense to get all analytics in one place. The main Overview dashboard provides a high-level view of significant changes and how users find your site: clicks and impressions in search, list of the top-performing pages, AdSense revenue, site speed metrics provided by PageSpeed ​​Insights and a comparison of new and returning visitors. Perhaps most useful are the individual page reports, which are available in a drop-down box when viewing a specific page or post. Overall, Site Kit does not replace Google Analytics, but only provides quick analytics data. You do not have access to reports on sales funnels, attribution models, or filters. You can't edit events or view forecast metrics, and there's no audience support.


2014. StatCounter can now import keywords from Google Webmasters.



StatCounter, a web analytics service, has launched a new feature designed to ease the pain for website owners and online marketers following Google's controversial deletion of keyword data that led users to their sites. StatCounter has simply integrated keyword data from Google Webmaster Tools into its reports. To do this, you need to set up a link to your Google account. Google Webmasters provides an aggregated list of the 2,000 most popular search queries that led to a visit to your site over the previous 90 days. The new feature is also available in free StatCounter accounts. Paid accounts can save data for five years for future use and analysis.