SEO-related news for business

2023. Microsoft launches new Bing and Edge browser with ChatGPT



Microsoft is pulling out all the stops in an effort to better compete with Google. The company has announced its long-rumored integration of OpenAI’s GPT-4 model into Bing, providing a ChatGPT-like experience within the search engine. As expected, the new Bing now features the option to start a chat in its toolbar, which then brings you to a ChatGPT-like conversational experience. Microsoft is also launching a new version of its Edge browser, with these new AI features built into the sidebar. With the new browser, web users are able to do things like summarize search results with AI’s help and converse with AI chatbots to get their questions answered, among other things.


2019. Google is rolling out its biggest search algorithm update in years.



Google has announced the largest update to its search algorithm in years, codenamed BERT. It will affect every 10th query, meaning companies should monitor how their sites' rankings will change and consider how to adapt to the new algorithm. The update is based on artificial intelligence, or more specifically, natural language processing in long queries. Now, Google's neural network identifies connections between words and tries to determine the meaning of a general phrase (rather than simply searching for words, as before). The image shows an example about a visa. Previously, Google didn't care where someone was traveling, but now it understands that this query is about a visa for Brazilians. The new algorithm will initially work for English queries and will then gradually roll out to other languages.