Top 10: Online Store Builders for Eastern Europe

2026. WooCommerce speeds up online store performance



A new version (10.7) of WooCommerce, an online store builder for WordPress, has been released. Slow loading speed is a well-known issue with WooCommerce, and the developers focused on this issue in the new version. They reduced the number of database queries by 51% on the main store pages and claim that loading speed will increase by an average of 15% (after all, the plugins you install on top of WordPress are not optimized). Version 10.7 also adds the ability to create custom shipping providers, convert order tracking numbers into clickable links in customer emails, and optimizes the API interface for retrieving all product data in a single request.


2025. Tilda updated its Online Store Orders section



Popular website builder Tilda now wants to capture market share in online store builders. They recently launched a personal account for online store buyers, and have now upgraded the Orders section for sellers. The section's interface has become more user-friendly and intuitive. The Orders table can be customized: you can choose which fields to display and which to hide. The detailed order view has also been updated—the design has become more modern, information is now displayed in two columns, making it easier to use. Specifically, the detailed status of its submission to connected external services is now displayed. Orders can be highlighted with an asterisk and colors; when this happens, the request is marked as read, and the entire line is colored the selected color. You can add a label to the order, such as "in progress" or "processed," and comments.


2025. Shopify Adds AI-Powered Online Store Builder



Shopify has added an AI-powered store builder that lets create simple storefronts with a prompt. To use the tool, you enter a description of your desired store in natural language. The AI ​​then generates a ready-made storefront, and the user can manually customize the store in the editor. You can also use the AI ​​generator to create graphic elements (such as banners). Shopify has also updated Sidekick, its AI assistant for merchants, with voice chat and screen sharing capabilities. A new free template called "Horizon" includes built-in AI that helps merchants customize their designs.

2023. Site.pro website builder now has an AI assistant



Lithuanian website and online store builder Site.pro has integrated with ChatGPT language AI model, adding an AI assistant to the service. It can quickly generate content for website pages (articles, blog posts, or even headlines). You can simply enter company's industry, topic, and keywords and click the Generate button to start the process. You can also use it to generate ideas for articles to write and pages to add.


2022. Mozello adds email notifications for customers and integration with PayTraq accounting



Latvian online store builder Mozello has released a major update which primarily affects the admin panel, introducing new tools for sorting and filtering products. Filters can be applied based on default product parameters, such as price, brand, availability and product options (size, color) for specific product groups. Customers can now see the remaining stock levels and automatically send emails to customers when an order status changes. Integration with Venipak, Smartpost and DHL delivery services, as well as PayTraq online accounting service, has been implemented. On the front end, video blocks have been added, allowing the embedding of YouTuber and Vimeo videos about products. Image quality has also been improved without affecting website or online store performance.


2018. UniSHOP - Georgian online store builder.



Georgian online payment provider UniPAY has introduced its own online platform for creating online stores, UniSHOP. As you might guess, payment acceptance is built-in. You can also purchase a suitable domain here. As usual, you're provided with a catalog of templates/designs; you choose the one you like, customize images and styles, and import a product database. The online store can be embedded on your Facebook page. You can even manage the online store (receive and process orders, manage your product database) from a mobile app. The service starts at 48 GEL per month.


2018. Wix integrates with Instagram



Website building service Wix no allows to share your Instagram photos and videos on your website. With the new Instagram Feed App, you can also add links to your individual Instagram posts - sending visitors directly to your site. You can choose from different layouts to showcase your Instagram photos, customize colors, fonts, easily add links to any photo or video in your feed. It’s a great way to attract new followers or to promote a product in your Wix Stores collection, for example.