Top 10: Online Store Builders for Eastern Europe

WooCommerce has made it easy for online store owners to connect YouTube Shopping as a direct sales channel. Now you can connect your store to your YouTube channel (using the Google for WooCommerce extension) and tag products from your catalog in your YouTube videos and shorts. Tagged products will appear as shoppable cards while watching, as well as in the channel's Shopping tab. Your product feed will automatically sync with Google Merchant Center (product titles, descriptions, prices, and availability will always be up-to-date). This is the same feed used to create Google Shopping ads and Performance Max campaigns on other Google channels, which can also be configured in the extension.

A new version of the French CMS for online stores PrestaShop 9.1 has arrived. It's focused on updating the frontend, increasing accessibility, evolving the architecture, and improving performance. The update affects both the store's appearance and the underlying mechanisms of the platform. Hummingbird 2.0 is now the default theme, replacing the Classic theme. It was developed from the ground up and supports modern development tools and requirements: Bootstrap 5, BEM methodology for CSS, modular SCSS architecture using @layer. The project structure has been redesigned to eliminate deprecated elements, and the number of third-party dependencies has been reduced. Native support for a dark theme has also been added. Furthermore, the new version ensures compliance with accessibility requirements (EAA), implements the ability to handle multiple shipments within a single order, has a redesigned discount system, and has been optimized for the shopping cart with a large number of product combinations.

Bitrix24 has implemented integration with Revolut Business for viewing account balances, analyzing transaction history, and receiving payment notifications in real time. With the Revolut Business Integration, you can effectively manage funds across all your Revolut business accounts in a single window, track payment statuses (Completed, Pending, Failed, Cancelled), keep your data up-to-date with automatic synchronization via webhooks, and filter transactions by date, amount, status, or type. Automatic notifications are sent to a selected chat or group chat in Bitrix24, allowing managers to begin fulfilling orders without manually checking bank statements, reducing delivery times.

Google has officially unveiled the Universal Commerce Protocol (UCP) - an open standard that will make it easier for AI agents to search and shop online. The idea is that in the near future, you'll be able to ask Gemini or another chat app, for example, to "buy groceries as usual" and wait for delivery. The new protocol was developed in collaboration with industry leaders, including Shopify, Walmart, Target and eBay, and is compatible with existing industry protocols such as the Agent Payments Protocol (AP2) and the Model Context Protocol (MCP). One of the first practical applications of UCP will be direct checkout within Google's AI search and the Gemini app. US users will be able to purchase products from select retailers while researching products, using payment and shipping information from Google Wallet or PayPal.

Popular website builder Tilda now wants to capture market share in online store builders. They recently launched a personal account for online store buyers, and have now upgraded the Orders section for sellers. The section's interface has become more user-friendly and intuitive. The Orders table can be customized: you can choose which fields to display and which to hide. The detailed order view has also been updated—the design has become more modern, information is now displayed in two columns, making it easier to use. Specifically, the detailed status of its submission to connected external services is now displayed. Orders can be highlighted with an asterisk and colors; when this happens, the request is marked as read, and the entire line is colored the selected color. You can add a label to the order, such as "in progress" or "processed," and comments.