Top 10 A/B testing services for Eastern Europe

2026. Crazy Egg connected to Google Analytics



Crazy Egg, a popular service for creating website heatmaps and A/B testing, has launched an integration with Google Analytics 4 (GA4). The developers say that the GA4 interface for analyzing traffic reports is clunky, difficult to read, and requires hours of setup. The new integration allows to use existing GA4 data to generate traffic reports - but in Crazy Egg's convenient and simple web analytics dashboard. To do this, simply connect your Google Analytics account to Crazy Egg in the web analytics dashboard. Additionally, the service has introduced an Instant Heatmaps tool, which automatically collects click activity data for the past 30 days. With it, you can quickly get an initial overview of click activity across all your pages. You can then drill down to Crazy Egg's full heatmap reports when you're ready to analyze any page in detail.


2018. Adobe Target introduced new features for testing mobile sites



Adobe has announced a major update to its A/B testing service Adobe Target, a key element of Adobe Marketing Cloud. The update features a completely redesigned interface, focused primarily on mobile devices, and introduces tools that allow users to test marketing campaigns and personalize web content for specific audiences. The service now offers basic testing and targeting capabilities for mobile apps. Other new features include a visual composer, which allows marketers to create an unlimited number of content variations directly on a web page, including replacing offers and images, as well as changing colors, text, and design, and the ability to generate interactive reports in real time.


2011. Optimizely - A/B testing service for websites



Optimizely is a new service designed for A/B testing (a method that compares two versions of web pages or page elements based on specified parameters and selects the best one). Its capabilities include simple experiments with changing images, editing buttons, and enabling additional scripts. The service allows you to customize targeting, timing, and audience distribution during testing. Higher pricing plans allow you to implement experiments with multivariate testing. You no longer need to create separate test pages and involve programmers. The simple and user-friendly visual editor makes it easy to work independently. After creating an experimental page, you only need to add JavaScript to the page code on your website.