Google Analytics
Google Analytics shows you the full customer picture across ads and videos, websites, apps and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. Provides real-time data and reporting to monitor user interactions and traffic trends instantly.
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News about Google Analytics
2024. Google unified conversion tracking in Google Analytics and Google Ads
Google has unified the definition of conversions across its advertising system Google Ads and web analytics service Google Analytics. Google Analytics now features "Key Events" which will replace the existing conversions in behavioral analytics. Key Events help website and app owners continuously measure the most important actions on their websites and apps. This way, you can identify the most important customer actions for your business in Analytics and learn what works and what doesn't to improve your product and user experience on websites and apps. And, if you have a Google Ads account linked to Analytics, you'll now see approved conversions in the Ads workspace for campaign performance reporting. Advertisers will also receive conversion reports across channels other than Google Ads.
2023. Google Analytics is migrating all sites from UA to new version GA4
Starting July 1, 2023, Google Analytics old Universal Analytics (UA) counters will no longer process new data. To continue receiving statistics, you must migrate them to the new version - Google Analytics 4 (GA4). It is important to note that GA4 is not an updated version of Google Analytics UA, but a completely different platform. It allows you to simultaneously connect multiple data streams, both from mobile apps and websites, and tracks events (user actions), sessions, and conversions in a new way. Website statistics (unfortunately) will now be displayed with a delay (there will be no Today view), but Real-time statistics for the last minute will be available. A new metric, Active Users, has been added to the two existing UA metrics (Total Users and New Users). It shows the number of users who have been active in the last 28 days.
2019. Google unveiled Site Kit plugin for WordPress
Google has released the Site Kit plugin for WordPress sites. It allows webmasters to connect their WordPress admin panel with Google Search Console, Google Analytics, PageSpeed Insights and AdSense to get all analytics in one place. The main Overview dashboard provides a high-level view of significant changes and how users find your site: clicks and impressions in search, list of the top-performing pages, AdSense revenue, site speed metrics provided by PageSpeed Insights and a comparison of new and returning visitors. Perhaps most useful are the individual page reports, which are available in a drop-down box when viewing a specific page or post. Overall, Site Kit does not replace Google Analytics, but only provides quick analytics data. You do not have access to reports on sales funnels, attribution models, or filters. You can't edit events or view forecast metrics, and there's no audience support.
