Top 10: SEO Services for Eastern Europe

The popular WordPress SEO plugin, Yoast, has added the AI ​​Brand Insights feature, which provides a personalized report showing how ChatGPT, Perplexity, Claude, and Gemini see your brand, how often it appears in their responses, and whether the picture they create matches reality. The report includes sentiment analysis (whether the AI ​​describes you positively, neutrally, or negatively), competitor benchmarking (how often your competitors are mentioned), and citation tracking (what sources the AI ​​relies on when telling about your brand). Beforehand, you need to add information about your brand and create a list of queries that customers might ask the AI. This feature is available for free in the (paid) Yoast SEO AI+ plan.

Semrush has added a new AI feature - Traffic Insights, which allows to identify spikes and drops in competitor traffic, understand the causes, and act faster. The tool analyzes traffic by domain, source, bounce rate, and engagement, and takes into account various factors, including seasonality, regional trends, and market demand dynamics, to generate a competitive analysis in natural language. You can set up automatic email alerts to respond faster to competitor activity. Traffic Insights is included in the Semrush Traffic & Market subscription.

Amid Google's threats to replace search entirely with Gemini AI chat, the world's third-largest search engine DuckDuckGo is sharply increasing in popularity. According to its own data, the number of search queries in the web version has grown by almost 30% compared to the previous week, and the number of iOS app installs by almost 70%. DuckDuckGo has taken a defiant stance on AI. Unlike Google and Bing, which overlay search with their AI Overviews, it not only eschews AI responses but also gives higher rankings to pages and images created without the use of AI. It has also released an extension for Chrome and Firefox browsers that offers AI-free search.

SEO service Ahrefs has updated its Brand Radar tool, which allows you to monitor mentions of your products or brand in the social web. It now includes TikTok, so you can see where your brand appears in high-traffic videos. The service scans descriptions and transcripts of videos and displays only those fragments where the brand is actually mentioned, without unnecessary noise. The developers have also added a new Reddit search results index, which shows how visible your brand is in Reddit search results on Google. It works similarly to the visibility index in AI chats, but instead of scanning AI responses, the service scans Reddit titles, descriptions, and subreddit names that appear in search results snippets. This helps understand how Reddit influences discovery and decision-making in search results.

AI blocks in Yandex and Google significantly impact SEO. Seowork has added a "AI Responses" module, which shows the extent to which your keywords are covered by these boxes. This module requires no additional connections other than the keywords uploaded to the project. The system automatically parses search results and determines the percentage of your queries that contain AI answers. This allows you to assess the impact of AI on your traffic, especially in informational categories. Aggregated data in the table allows you to evaluate metrics and their dynamics across project categories. When selecting two dates in the calendar, the table displays data for the later collection date and the difference from the previous collection date selected in the calendar.