Yoast

16.06.26. Yoast now shows stats on how AI chats mention your products



The popular WordPress SEO plugin, Yoast, has added the AI ​​Brand Insights feature, which provides a personalized report showing how ChatGPT, Perplexity, Claude, and Gemini see your brand, how often it appears in their responses, and whether the picture they create matches reality. The report includes sentiment analysis (whether the AI ​​describes you positively, neutrally, or negatively), competitor benchmarking (how often your competitors are mentioned), and citation tracking (what sources the AI ​​relies on when telling about your brand). Beforehand, you need to add information about your brand and create a list of queries that customers might ask the AI. This feature is available for free in the (paid) Yoast SEO AI+ plan.


2025. Yoast adds AI summarization to WordPress



The popular SEO plugin for WordPress - Yoast - has added the AI ​​Summarize tool, which allows you to display a summary block at the beginning of each article that provides readers the main ideas from the text. It scans the text of your post in the WordPress editor and creates a short summary in the form of a bulleted list. You can see the contents of the block as you write the article and, incidentally, adjust its sense direction, since it is necessary to take into account how the AI ​​perceives your content (and will then use it in its responses). Yoast AI Summarize currently works in the WordPress block editor for posts and pages. The block is fully editable; you can change the title, rewrite the bulleted lists, or move it anywhere in your content. Yoast AI Summarize is available to all Yoast SEO Premium customers and is included in the Spark counter (generating one summary = one Spark).