Facebook Ads

26.04.26. Meta AI Business Assistant Now Available Globally



Meta has launched its Meta AI assistant for all advertisers on Facebook and Instagram. Available in the Meta Business Suite, Facebook Ads Center and Instagram content promotion, this chatbot helps you optimize your ad campaigns. It provides personalized recommendations, helpful insights, and quick support. For example, you can ask it "Show me my overall performance trend this week" or "Help me improve my campaign creative." Using the Meta AI business assistant and opportunity scoring, advertisers can make more informed decisions, optimize campaigns, and improve business results.


2017. Facebook Ads can now track offline conversions



Advertising tool Facebook Lead Ads has added support for importing offline conversions. This tool will allow multi-channel marketers to measure the effectiveness of their advertising. Lead Ads can now be connected to CRM, point-of-sale systems, or incoming call tracking systems. This allows to take into account data on customer offline activity and the tools that brought them in. Offline conversion tracking allows to determine the direct link between advertising and sales, whether it's a purchase in a physical store, a hotel reservation over the phone, or an in-person meeting, and build advertising campaigns based on successful offline activities.


2015. Facebook launched mobile app for advertisers


Facebook has launched a new app for advertisers called Ads Manager. It allows business owners to manage their advertising campaigns using mobile devices (currently only on iOS). The app's main advantage is its simple, intuitive interface, which allows you to create ads from start to finish on your smartphone. You can write text, add photos from your phone, and select a target audience based on demographic data. Users can change the ad schedule, budget, and payment method. If you are interrupted while working, the app saves all data and allows you to finish the job later.


2015. Facebook launched automated Product Ads



Facebook has added new option Product Ads - a set of tools that lets businesses more effectively target Facebook's 1.4 billion users with a new, automated process. With Product Ads, businesses can upload their product catalogs to Facebook and let it automatically create campaigns and target various kinds of users with ads it thinks will perform well (based on user's interests, location and whether they've already been to the advertiser's app or website). Product Ads could prove useful to businesses with deep inventories of products: furniture chains, clothing franchises and so on.