Microsoft Advertising
Microsoft Advertising enables to use Bing search engine marketing and audience solutions to help you build your business.
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2019. Bing Ads rebrands to Microsoft Advertising
Microsoft has rebranded its advertising service Bing Ads to Microsoft Advertising. According to company representatives, this move is intended to "demonstrate the evolution of Microsoft's advertising platform beyond search." This is the second time the service has been renamed: in 2012, Microsoft AdCenter was rebranded to Bing Ads. However, all these name changes do not particularly help the advertising platform to grow. According to Microsoft's own data, it currently has 500,000 advertisers. For comparison, Google surpassed the million advertiser mark back in 2009. Last week, Facebook reported that 3 million advertisers use Stories ads alone. In addition to the new name, Microsoft placed a strong emphasis on artificial intelligence in its announcement, promising to introduce more advertising products with built-in AI for better ad targeting.
