LinkedIn Ads

2020. LinkedIn introduces new retargeting tools



LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn Audience Network. On the retargeting side, that means advertisers can now create and target ads specifically to users who watched 25, 50, 75 or 100% of their video ads. They also can target ads at users who opened or submitted a Lead Gen Form.


2017. LinkedIn launches own Adsense-like advertising network



Business social network LinkedIn has launched its own advertising network, the LinkedIn Audience Network, which allows advertisers to reach potential clients (LinkedIn users) on other sites. All targeting options available on LinkedIn can be used, such as job title and industry - the most valuable feature of LinkedIn's advertising service. In addition to third-party sites, LinkedIn ads will also appear on Microsoft online services, such as Outlook.com (recall that Microsoft owns the social network). Advertising can be paid for by impressions and by clicks.


2016. LinkedIn now allows advertisers to use their own data to target ads



LinkedIn Ads already offers a wide range of targeting options. But what if you want to show ads only to employees of certain companies? Now you can. You can upload a list of companies (potential clients), and LinkedIn will automatically create targeting for employees of those companies. Naturally, this targeting can be combined with other options, for example, if you want to show ads only to employees holding certain positions or working in certain regions.


2014. LinkedIn ads and posts can now be targeted by language



Marketers will finally be able to filter out foreign-language LinkedIn users and improve the effectiveness of their advertising campaigns on this business network. A corresponding filter has been added to the LinkedIn Ads advertising service. Furthermore, you can now post on your LinkedIn page only to a specific audience, filtered by language. For example, if your company operates both in Russia and the West, you can write in Russian to domestic clients and in English to Western clients. Depending on the language setting, each user will see posts only in their own language. Twitter introduced a similar feature about six months ago, but its implementation is more complex and relies on an API.


2013. LinkedIn adds sponsored posts



This means you can now write something interesting and pay to have it seen not only by your followers, but also by other LinkedIn users, who can be filtered by location, industry, job title, age, and so on. Similar sponsored posts have long been available on Facebook and Twitter. However, Facebook doesn't allow for such precise targeting (you can only choose to show the post to friends or friends of friends), and Twitter advertising is not yet available in Russia. LinkedIn advertising has its own drawback: cost. Even with excellent targeting, paying a few dollars per click is quite expensive. Moreover, when you sign up to participate in LinkedIn's sponsored posts, you are immediately tested for lice by the question: will you spend less than $15,000 or more on advertising per quarter?