Twitter Ads

2023. Twitter/X to focus on advertising for small businesses



Elon Musk recently told all the corporations and brands that refused to advertise on Twitter/X because of his alleged anti-Semitic statements to go to hell. They're unlikely to return, and other major advertisers who care deeply about their reputation will also leave. Under these circumstances, Twitter's only chance of survival is to attract small businesses that prioritize effective advertising over political squabbles. Twitter has already partnered with the marketing firm JumpCrew, which will share a portion of its ad sales targeting small and medium businesses. So if your target audience is on Twitter, expect new tools and lower cost-per-click (CPC) in Twitter Ads.


2021. Twitter is testing ads in replies to posts.



Twitter has launched a new ad format as a pilot. It will appear after the first, third, or eighth reply to a post. The new feature is available to iOS and Android app users worldwide. The test will last several months. Based on its results, the company will decide whether to make this ad permanent. Post authors will receive a share of the revenue from the ads under a preliminary agreement.


2016. Twitter invented sponsored stickers for brands



Twitter has become the most innovative social media service for using stickers for business. They recently added the ability to target ads based on emojis inserted into users' messages (thus, they can display ads based on their mood). And now they've come up with sponsored stickers. Pepsi was their first client, paying big bucks to have Pepsi-branded stickers appear higher in the list. Incidentally, these new Twitter stickers are inserted over photos (similar to Snapchat).


2016. Twitter updated advertising dashboard interface



Twitter has introduced a new dashboard for advertisers, AdsManager. Now it's easy to view data and optimize your efforts at any level, whether it's ad campaigns, adding groups, or Promoted Tweets. One of the new features is a custom filter, which improves control over the dashboard's appearance. It makes it easier to find specific campaigns, user groups, or specific ads. Any user with account management access can set filters. A full rollout of the new AdsManager interface is planned for the next few months.


2016. Twitter launched emoji-based ad targeting



Stickers and emoji have become essential components of online communications. Therefore, social networks and messaging apps are embracing the idea of ​​targeting ads using these small images. Twitter was the first to announce the launch of a new feature: advertisers will now be able to search for audiences not only by keywords but also by the emojis users use in their messages. "This new feature uses emojis as a signal of a person's mood or mindset – opening up unique opportunities for marketers," according to Twitter's official blog.


2014. Twitter launches pay-per-view advertising, video advertising


Twitter has started testing pay-per-action advertising campaigns. The idea is that advertisers will only be able to pay if Twitter brings them a user who performs a specific target action. Twitter currently offers five goal types: new followers, website clicks or conversions, retweets, app installs, a certain level of engagement, and user interactions received via Twitter (email, direct messages, etc.). After selecting the target action type, the advertiser will need to select the ad unit type that will achieve the goal. Twitter also now offers video advertising. Advertisers are only charged if the user watches the video. Unfortunately, Twitter advertising is not yet available in our country.


2012. Twitter launches brand pages



In early February, Twitter officially launched corporate pages (as competitors Facebook and Google+ had done previously). While almost every decent company had a Twitter page, there was no way to differentiate their brand and attract visitors other than by changing the background. The new corporate pages allow owners to customize the design more personally, and also allow them to insert a large banner at the top and highlight a single post at the top of the microblog. Furthermore, using an iframe, you can embed anything you want in this post—a video, a game, an online store... However, not every company can create a brand page on Twitter yet; only those with connections (by individual agreement with Twitter) have already done so. Coca-Cola, Intel, HP, Microsoft, and others have already done so.