Top 10 Email Marketing platforms for Eastern Europe

2025. MailerLite adds MCP server, connecting AI to email campaigns



Email marketing service MailerLite has introduced its own MCP server, which allows you to connect artificial intelligence tools (such as Claude, ChatGPT, VS Code, etc.) to your MailerLite account, turning it into your personal AI assistant. Once you connect your AI to MailerLite, you can ask it questions and assign tasks. Ask it to create and schedule campaigns, create new groups, or analyze campaign performance. You will have your own personal AI-powered email marketing assistant that will do all the work for you. For example, you can ask it: “Name my 3 best-performing newsletters from the last quarter and tell me what they have in common?” or “Show me a comparison of my weekly newsletters and promotional emails for this year.” Which type gets the most clicks? or "Find my most effective automated email and tell me which email in that sequence has the highest churn rate."


2024. WhatsApp now allows to unsubscribe from business spam



Companies are already sending messages to 200 million users a month through WhatsApp Business. And some of these messages can be considered spam. But until now, customers had two choices: either receive these messages and offers, or completely block the company's business account. WhatsApp has finally taken notice. Companies will have new tools for collecting user feedback on which messages they would like to receive and which they don't. This means that messages will now feature "interested/not interested" and "stop/resume" buttons for certain message categories.


2024. Marketing service SmartSender rebranded to Wooxy



Estonian service SmartSender has outgrown its original purpose of email marketing tool and has become a full-fledged omnichannel marketing service, so it has decided to rebrand. Its new name is Wooxy. Its goal is to make omnichannel marketing accessible to a wider range of companies through automation. Thanks to significant investments in UI/UX, usability and pre-configured automated scenarios, Wooxy will take over tasks that previously required significant time and effort from humans. The developers plan to add more integrated communication, advertising, and marketing channels to the platform. This will significantly simplify the launch of multi-platform campaigns for clients.

2022. Maildy - Moldovan email marketing service



Maildy offers a suite of email marketing tools that let you send personalized offers to your customers at the perfect time, create effective mailing strategies in just minutes, and save on your advertising budget. The service's features include autoresponders, template personalization, customer segmentation, and integration with any CRM/CMS systems via API. If your subscriber base is up to 500, you can send newsletters for free. The paid version starts at €20 per month (limited to 10,000 messages and 10,000 subscribers). Email address validation is also available, but this is an additional fee.


2021. Intuit to acquire Mailchimp



Intuit is buying email marketing company Mailchimp for $12 billion. Intuit is not a well-known player in the email marketing space. Mailchimp buy would allow it to “accelerate two of Intuit’s previously shared strategic Big Bets: to become the center of small business growth; and to disrupt the small business midmarket. Intuit’s QuickBooks service is a well-known product in the SMB space. Presumably Intuit reckons that it can sell more services to its existing small business customers. It still feels like a bit of a stretch, but we presume that the eggheads have come to the conclusion that ensuing corporate synergies will more than compensate for the sticker shock that the deal includes.


2020. Pipedrive CRM buys email marketing service Mailigen



Estonian CRM provider Pipedrive has acquired the Latvian email marketing automation service Mailigen. The companies plan to spend the next few months working on product integration. This is the first acquisition in the history of Pipedrive. The main idea of ​​the purchase is to integrate Mailigen solutions for e-marketing into Pipedrive CRM. Both Pipedrive and Mailigen were founded in the Baltic states in 2010 and have come a long way since then. Mailigen has raised a modest funding of 295K euros and currently employs 22 people at its headquarters in Riga. This office will now become Pipedrive's development center, specializing in email marketing, and it will be led by Mailigen CEO and co-founder Janis Rosenblatts.


2012. Zoho Campaigns - new app for email and social marketing



Despite the recent closure of some apps, Zoho still continues to create new ones. Today Zoho Campaigns is launching. It allows send email-campaigns to customers and centrally post messages to social networks (Facebook, Twitter, LinkedIn). And most importantly - it collects the statistics of these marketing campaigns so you can analize their effectiveness. For example, the service shoss you how many emails were opened, how many people clicked the link, clicked Like, added a comment, or told their friends about your message. For email-campaigns Zoho Campaigns provides a collection of beautiful templates, so you do not have to worry about the design. The contact database can be imported from CSV, from Zoho CRM or from GMail / Google Contacts. There is a free version - it allows to import up to 500 contacts and send them up to 2500 emails per month. The paid version starts at $5/month (for 500 contacts and unlimited messages).