Top 10 Event Management Software for Eastern Europe

2026. HubSpot improves Marketing Campaign integration with CRM



If you manage events in HubSpot (webinars, online and offline conferences) you now can use a full suite of CRM tools for these events. The "Marketing Event" card is now built on the standard CRM layout you're familiar with - with a full activity history, notes, tasks, calls, custom properties, and direct linking to campaigns. You can create reports on individual events and more effective segments using "Marketing Events" as the primary object type, ensuring your marketing and sales teams are reaching the right people with the right message. CRM integration with the "Marketing Campaign" card has also been improved—you can now link custom objects to campaigns, configure campaign visibility in the data model designer, and segment using the "Campaign" object. By fully linking campaigns to contacts, companies, deals, and all your other data, they become a source of trusted insights for marketers.


2024. Zoho CRM aims to consolidate all customer operations in one system



Zoho CEO Sridhar Vembu personally unveiled the new version of Zoho CRM, called Zoho CRM for Everyone. The idea is that it allows sales teams to communicate and coordinate with other customer-facing teams from a single location. For example, the CRM allows account managers to engage an engineer to demonstrate a product to a client, or a marketer to analyze the ROI of campaigns for specific deals. A community specialist can manage partner engagement events. While they may all use different core apps for their work, they can now collaborate within the CRM to manage a shared customer experience. Furthermore, the new version provides developers with a unified framework for creating client apps for iOS, macOS, and Android.


2024. WhatsApp added feature to schedule events in communities



WhatsApp now allows users to schedule events in communities. This new feature makes it easier to schedule meetings and events directly within WhatsApp. Anyone can create an event for which others can register, allowing everyone in the group to see who plans to attend. Users can find the event on the group's information page, and those attending will receive a notification when the event date approaches. WhatsApp has also added the ability to reply to messages in announcement groups, where community administrators send a broadcast to all community members. The goal of this feature is to allow administrators to hear from community members while maintaining order.

2024. Virtual event platform Confetti raises $16M



Confetti, the leading platform for virtual team building events, has raised an impressive $16M Series A. Confetti aims to revolutionize remote work culture and solidify its position as a leader in providing innovative virtual team building solutions. The company already has more than 8,000 paying customers, including Apple, Google, Microsoft, Amazon, and Meta. Confetti began as a marketplace connecting companies with event planners. However, this still placed a significant burden on the planner to bring all the elements together and ensure a memorable event for all participants—which is why Confetti has transitioned to creating an end-to-end platform that handles everything from start to finish.


2021. Expo Pass introduces immersive format for virtual events



Virtual events platform Expo Pass introduced Expo Theater, a fully immersive meeting format that promotes real-time interaction among participants. Expo Theater virtually connects participants and speakers with the ability to interact with up to 15 participants. In the theater, you choose your own session moderators, who are provided with a set of meeting management tools. Participants can share their thoughts and collaborate effectively using a chat located directly on the interactive panel. They can interact with other session participants by leaving comments and notes. They can also ask speakers questions via SMS, without interrupting the live discussion. This makes it easy for even those who are camera-shy to join the conversation.


2016. bpm’online now features single window for sales and marketing calendar.


Terrasoft has released a new version of its CRM system, bpm’online 7.8. It features a completely updated business process designer, a new sales page with a single-window interface, and a marketing calendar that simplifies planning complex campaigns and analyzing their results. Additionally, a new approach to the system interface has been implemented, focusing users on key data and subsequent actions for a lead, sale, or request. Functionality has been enhanced with a special connector for working with contacts, sales, activities, and other information from bpm’online within Microsoft Outlook, and the mobile app features a corporate feed and scheduling improvements.