HubSpot

24.04.26. HubSpot now offers AEO module



Marketing automation service HubSpot, for some reason, didn't go along with the crowd that uses word GEO, but instead using own term AEO (Answer Engine Optimization) to describe its new AI chat monitoring tool. However, the idea remains the same: HubSpot AEO provides information about how your company performs in tools like ChatGPT, Perplexity, and Gemini. You enter a website address, and it returns a list of queries for which information from your site appears in the chat answers, as well as a list of queries for which your competitors appear while you don't. Then, using data from Marketing Hub, the service creates a content creation plan to fill these niches and improve your rankings.


2026. HubSpot improves Marketing Campaign integration with CRM



If you manage events in HubSpot (webinars, online and offline conferences) you now can use a full suite of CRM tools for these events. The "Marketing Event" card is now built on the standard CRM layout you're familiar with - with a full activity history, notes, tasks, calls, custom properties, and direct linking to campaigns. You can create reports on individual events and more effective segments using "Marketing Events" as the primary object type, ensuring your marketing and sales teams are reaching the right people with the right message. CRM integration with the "Marketing Campaign" card has also been improved—you can now link custom objects to campaigns, configure campaign visibility in the data model designer, and segment using the "Campaign" object. By fully linking campaigns to contacts, companies, deals, and all your other data, they become a source of trusted insights for marketers.