Top 10 Marketing services for Eastern Europe

2026. Webinar platform ClickMeeting integrated with MailerLite



Webinars are one of the most effective ways to generate qualified leads. Email marketing is the key to converting these leads into customers. Traditionally, marketers have to manually export a CSV file after each event, insert contacts into mailing lists, and track duplicates. The integration of the Polish webinar platform ClickMeeting and Lithuanian email service MailerLite automatically solves this problem. The integration works both ways - you can also import MailerLite contacts as invited participants into ClickMeeting. Participant categories are automatically created: registered users, those who joined the event, and those who attended until the end. Each group allows for different marketing strategies for follow-up engagement. Setting up the integration takes just a few minutes—you generate an API token in MailerLite and insert it into the ClickMeeting integration settings.


2018. Google launched its own marketing automation platform


This summer, as a result of numerous rebrandings and service mergers, Google launched its own marketing system - Google Marketing Platform. Of course, it is focused on online marketing (not on organizing events or TV advertising, for example). The system contains tools for defining target audiences, testing various website personalization options, storing customer data, customer surveys, tracking website tags, distributing budgets for advertising campaigns and other marketing costs, analyzing and visualizing data. The service works with Google Ads (formerly Adwords), Google Ad Manager (formerly DoubleClick) and other online advertising sellers. There are two versions - for small businesses and for large companies. The cost of the enterprise version is $150,000/year, and the cost of the small business version - judging by the information on the website - is free.


2015. Video: bpm'online marketing in 5 minutes


Terrasoft has released a video about its new online marketing management system, bpm'online marketing. This system was introduced last December and enables automation of key marketing processes within a company: creating a target audience profile, maintaining and segmenting a lead database (potential clients), sending email newsletters, managing event organization, and evaluating campaign effectiveness. Today, the new version of bpm'online marketing 7.5 was released, featuring a visual designer for marketing campaigns, as well as the ability to track client activity on the website, order history, and inquiries.

2013. Zoho CRM upgraded for use in large companies



Although Zoho positions its SaaS services as solutions for small businesses, and the their CEO constantly talks about his company's philosophy being to help small businesses, who would refuse the big bucks that large corporations have? That's why Zoho is releasing a new version of Zoho CRM with features for large businesses. Specifically, these include features for territory management, which allow you to divide clients into groups by geography, assign different sales departments to these groups, obtain statistical data, and create forecasts for different regions. Zoho CRM Enterprise also now allows you to create custom modules, integrate more easily with third-party systems, and displays customer records from Facebook, LinkedIn, and Twitter in customer profiles. Furthermore, Zoho CRM has improved integration with the Zoho Campaigns marketing service.


2013. Adobe launches marketing services for mobile apps



As you know, Adobe provides a variety of tools for creating mobile apps and mobile content. Therefore, it is logical that the company wants to help developers (including corporate ones) optimize the marketing of these mobile apps. To this end, Adobe has launched Mobile Marketing Services in its Adobe Marketing Cloud. By embedding these services in their apps, developers (or rather marketers) will be able, for example, to track the use of mobile app content depending on a specific geographic location (using GPS) or time, identifying which app features are actually used and which are not. This capability is especially useful for apps of online stores, travel agencies, digital magazines, etc. Thus, with analytics, marketers can monitor, optimize, and monetize apps.