Top 10 Customer Intelligence Platforms for Eastern Europe

2026. Publicis acquires AI platform for customer analysis LiveRamp



French advertising holding Publicis Groupe acquired LiveRamp for $2.2 billion. The company believes that data and AI infrastructure will become key tools in the advertising and corporate markets in the coming years. LiveRamp specializes in aggregating and analyzing customer data for brands, retailers, and media companies. The platform works with more than 25,000 publishing domains and collaborates with hundreds of technology partners worldwide. Its technologies enable companies to securely exchange data and use it for advertising, analytics, and business process automation. Publicis plans to integrate LiveRamp with its assets – the Epsilon platform, the Publicis consulting division Sapient, and its internal AI system Marcel.


2025. Salesforce to acquire cloud data management platform Informatica



Salesforce is acquiring cloud-based AI data management platform Informatica for $8 billion. The deal will help Salesforce expand its data management tools, gain greater control over how customers’ business data is managed and used and improve its ability to build AI agents. “Truly autonomous, trusted AI agents need the most contextual understanding possible, which means access to big amounts of data,” said Steve Fisher, president and chief technology officer of Salesforce. “Combining the advanced capabilities of the Informatica platform with our Agentforce platform delivers just that.” This deal with Informatica is Salesforce’s largest acquisition since its $28 billion buy-out of Slack in 2021.


2024. SAP Sales Cloud Improves Sales Forecasting with AI



SAP Sales Cloud has added a series of new AI-powered features to improve the customer experience. Improved forecasting capabilities will help companies adjust their revenue goals by predicting the likelihood of closing deals across the organization's entire business portfolio. AI can even recommend specific leads to managers who are most likely to close a deal, as well as predicting which product a customer is most likely to purchase. Sales teams will also benefit from new AI features, such as automated account summaries and lead boosters, which automatically generate sales prospect reports by collecting information about each account, the business context in the industry, and relevant news. AI-generated reports significantly reduce the need for manual information gathering, giving salespeople more time to close deals.

2017. IBM launched Watson Marketing Insights service



IBM has introduced Watson Marketing Insights, a service for studying customer behavior. This cloud-based solution continuously studies customer behavior and identifies its potential impact on business. Marketers can use the data obtained through this tool to launch targeted campaigns aimed at increasing customer loyalty and achieving commercial success. IBM Watson Marketing includes an audience understanding engine—a cognitive component—that identifies key predictive indicators for customer data. The system relies on metrics of consumer interactions with a brand across various channels, including email, digital media, social media, and physical stores.


2015. bpm'online gets analytics module powered by QlikView



QlikView is one of the most advanced business intelligence (BI) solutions in the world. QlikView's partner RBC Group has developed a BI module for Terrasoft's bpm'online online system – bpm'online analysis by QlikView. The application enables comprehensive analysis of various stages of the sales process and evaluates the effectiveness of interactions with each client. The solution includes tools for analyzing the customer base, potential deal funnel, accepted orders, their payment and fulfillment, including structural analysis of data for any period, dynamics and seasonality of indicator changes over time, as well as assortment, ABC-XYZ rating, and Pareto analysis across a variety of analytical perspectives.


2014. Salesforce Introduces Analytics Cloud



At its (world's largest) IT show, Dreamforce, Salesforce (as usual) unveiled several new features. The most important of these is the fifth cloud in the company's product line - Salesforce Analytics Cloud. As the name suggests, this is a business analytics system, and it is distinguished by its simplicity, the ability to customize a personalized interface, and viewing charts on mobile devices. Data can be taken from Salesforce CRM or other systems. This must be a truly valuable system, since it costs a whopping $125/month per user. In addition to the analytics cloud, Salesforce unveiled a new, improved interface, a new builder for creating mobile apps, and the ability to embed one-way video chat for customer support. As for the Dreamforce show program, its stars this year were future president Hillary Clinton and Bruno Mars.


2014. SugarCRM integrates with IBM Cognos business intelligence system



SugarCRM has announced the expansion of the Sugar CRM system capabilities with the help of the IBM solution - Cognos Business Intelligence, which provides deep business analytics along with the functions of creating reports, summary information dashboards, tables and graphs of indicators. The new capabilities of the CRM system are primarily aimed at medium and large businesses. To understand whether your company needs such functionality, answer the following questions: What market segment purchases my products/services and what is the profitability of this segment; What category of consumers should I target my marketing campaigns at; How has the speed of processing leads for a specific category of product interest changed; How many clients does a sales manager need to fulfill the plan; In what aspects of work do salespeople perform best; What is my sales volume compared to last year by product/region/division?


2007. NetSuite gets tools for partner management and customer data analysis



NetSuite, a leading provider of integrated, on-demand CRM solutions for small and medium businesses, announced the release of NetSuite 2007. The system introduces hundreds of new features and enhancements, but focuses on three key areas: 1. Simple ERP – new NetSuite Wizards greatly simplify system setup, data import, and administration of complex tasks. 2. Global CRM and PRM – NetSuite 2007 greatly simplifies the management of complex global sales, including partner relationship management (PRM). 3. SuiteAnalytics – Unlike other solutions that require third-party tools to organize and analyze business data, NetSuite offers built-in tools for real-time data analysis. New business analytics capabilities include balanced scorecards, as well as the use of custom EXCEL-like formulas in dashboards and saved searches.


2007. Oracle unveiled Siebel CRM On Demand 14



Oracle has announced the release of Siebel CRM On-Demand 14, a customer relationship management system that includes help desk, supply chain management, etc. This is the first release since Siebel was acquired by Oracle last year. Development of the new version lasted 3.5 years. During this time, the system gained Web 2.0 support and began supporting web operations as a hosted version. The system's web interface has become more flexible and now incorporates all the latest technologies for data visualization and organization. By default, the system comes with several predefined configurations that can be customized for specific organizations and business processes. It's also worth noting that the new version now supports virtually unlimited process expansion and fragmentation, making this solution suitable for even large, diversified or matrix companies.