Top 10 Partner Relationship Management software for Eastern Europe

2020. Creatio expanded its partner management system



Creatio has added new PRM (Partner Relationship Management) functionality. It includes a out-of-box partner portal, flexible partner program settings, personalized price lists, partner fund management, end-to-end processes for automating joint marketing and sales, and a low-code platform for flexible customization of the system's functionality based on the company's goals and objectives. The partner portal is part of the platform and can now be used in conjunction with any product in the Creatio CRM line. By integrating partners into a unified Creatio information environment, the portal enables the organization of end-to-end marketing and sales processes through the partner network, as well as service support for partner organizations.


2010. Oracle CRM improved PRM functions



The new version of Oracle CRM On Demand Release 17 features an improved interface, powerful forecasting and analysis capabilities, and automated business processes for sales, marketing, and service, which now include time-based integration. Also the partner relationship management module has been expanded. It allows partners to delegate administrative and analytical functions for deal registration, marketing fund management, sales channel management, and other operations, thereby promoting more successful partner interactions. Oracle CRM On Demand is primarily aimed at financial, insurance, IT, and pharmaceutical companies. Pricing for Oracle CRM On Demand starts at $70 per user per month.


2009. Oracle released CRM On Demand 16 with Partner Management module

Oracle has released CRM On Demand 16, a new version of its customer relationship management system. The product features an expanded set of predefined configurations that can be adapted to specific business processes, enhanced integration with external data, expanded analytical capabilities, and added forecasting capabilities for various time periods. The new Partner Relationship Management component simplifies support for partner programs, profiles, and special offers, and includes a variety of channel management tools. Oracle CRM On Demand Single Tenant Standard Edition provides access to personal instances of dedicated databases, middleware, and applications, and supports an unlimited number of custom objects, ensuring a high level of security and compliance with organizational regulations.

2007. NetSuite gets tools for partner management and customer data analysis



NetSuite, a leading provider of integrated, on-demand CRM solutions for small and medium businesses, announced the release of NetSuite 2007. The system introduces hundreds of new features and enhancements, but focuses on three key areas: 1. Simple ERP – new NetSuite Wizards greatly simplify system setup, data import, and administration of complex tasks. 2. Global CRM and PRM – NetSuite 2007 greatly simplifies the management of complex global sales, including partner relationship management (PRM). 3. SuiteAnalytics – Unlike other solutions that require third-party tools to organize and analyze business data, NetSuite offers built-in tools for real-time data analysis. New business analytics capabilities include balanced scorecards, as well as the use of custom EXCEL-like formulas in dashboards and saved searches.


2006. Salesforce released PRM Solution



Salesforce has released own Partner Relationship Management (PRM) system - Partnerforce - a web-based solution based on the AppExchange platform that enables partner relationship management. The core idea behind Partnerforce is to create a unified information environment that integrates internal CRM and partner interaction systems. For example, partners can access certain commercial and marketing information, various reports and forecasts, and distribute leads and projects among partners. According to Salesforce CEO Mark Benyov, "Partnerforce is a new paradigm for online services. Twenty-six companies, including Cisco Systems, are already using this service." However, Salesforce isn't the only player in this market. Heavyweights like SAP AG and Oracle, as well as Netsuite, already offer PRM.