Top 10 Customer Community Platforms for Eastern Europe

2024. WhatsApp added feature to schedule events in communities



WhatsApp now allows users to schedule events in communities. This new feature makes it easier to schedule meetings and events directly within WhatsApp. Anyone can create an event for which others can register, allowing everyone in the group to see who plans to attend. Users can find the event on the group's information page, and those attending will receive a notification when the event date approaches. WhatsApp has also added the ability to reply to messages in announcement groups, where community administrators send a broadcast to all community members. The goal of this feature is to allow administrators to hear from community members while maintaining order.


2021. Microsoft acquires AI content moderation developer



Microsoft has acquired Two Hat, a developer of content moderation solutions for various online communities. The company uses artificial intelligence to classify and filter billions of interactions between people, analyzing text messages, images, videos, usernames, and more. Microsoft and Two Hat have a long-standing partnership: Two Hat's solutions are used by the software giant to monitor player behavior within the Xbox infrastructure. Two Hat is expected to enable Microsoft to improve content moderation in games and services. The Windows maker also plans to extend its technologies to consumer services and customer communities.


2015. bpm'online included in the Gartner CRM Customer Engagement Center Magic Quadrant



Gartner has included bpm’online customer engagement center in the Gartner CRM Customer Engagement Center Magic Quadrant 2015, ranking among the best CRM solutions for customer service and mass omnichannel communications. bpm'online customer engagement center has received high marks from analysts and users thanks to its comprehensive set of tools for delivering flawless customer service. Its single-window operator interface allows companies to effectively manage mass requests across all communication channels. A unified request registry and built-in knowledge base ensure high speed and high-quality processing of customer requests.

2014. Salesforce Launches Community Cloud



Until now, Salesforce had three products that had the honor of bearing the cloud title: Sales Cloud, Marketing Cloud, and Service Cloud. Now the fourth has appeared - Community Cloud. In fact, this is just a remake of the Salesforce Communities system (which was launched a year ago). However, the elevation of this product in the Salesforce hierarchy and the fact that it now ranks above the social intranet Chatter means that Salesforce considers it very important. Unlike Chatter, which is designed to organize communication and collaboration within the company, Community Cloud allows you to create a unified communication space for customers, partners, and employees - something like your own LinkedIn network. Naturally, Community Cloud is integrated with other Salesforce clouds. In particular, community discussions can be linked to customer profiles in Sales Cloud or to tickets in Service Cloud. Community Cloud starts at $500/month.


2012. Salesforce Communities - service for creating customer and partner communities



Salesforce has introduced a new service - Salesforce Communities. So far, the service has only been launched for a few of the company's clients and is operating in closed mode (it doesn't even have its own website yet - apparently Marc Benioff is currently working on purchasing the community.com domain). The purpose of Salesforce Communities is to create communities of clients or partners. Why is this necessary? For cost-effective customer support (when clients can help each other), for retention and increasing customer loyalty (due to the fact that clients become attached to the community), for increasing sales (because potential clients see real people who are already clients and can communicate with them), and for effective work with partners. The service is based on Chatter and is very similar to Facebook. Its launch is planned for early 2013.


2011. Vibe - social layer for MS Dynamics CRM


Microsoft's own enterprise Twitter clone called OfficeTalk is rumored to appear soon. But rumors are rumors, and meanwhile MS Dynamics CRM users look with envy at Salesforce users who have the free Chatter. However, now they also get an option. Sonoma Partners (Microsoft's implementation partner) today announced the availability of the free (Community) version of Vibe - the social network for MS Dynamics CRM. Vibe, like most similar solutions is based on microblogs that are created either by users or automatically by the system when some event occurs (for example, new order is entered). Users can subscribe to activity feeds of their colleagues, work-groups, particular topic and system alerts in order to keep abreast of everything that is happening and collaborate on tasks. User can insert in the message files, pictures, videos, links to the customer's page and other objects in the CRM system (e.g. invoice or opportunity). Interestingly, the discussions about a specific CRM object is automatically attached to it. For example, if you have discussed a customer with your colleague, this discussion will be visible in the customer page in MS Dynamics CRM.


2009. Jive SBS connects the corporate community with the social web



Jive, one of the leaders in the social software market, has unveiled the Jive Market Engagement module. Jive SBS core system already included an internal corporate social network integrated with its own customer community. Now, a third component has been added – a system that integrates all of this with external social networks. Jive didn't develop this module itself, but used an existing solution, Radian6. This system can listen to conversations about the company and its products on Twitter, Facebook, Google alerts, any blogs, forums, photo and video sites with communities, RSS feeds, and even email conversations. It also allows you to answer calls directly from the user interface and generates analytical reports on company and product mentions on social media.