Top 10 SMS Marketing platforms for Eastern Europe

2024. Mailchimp launches SMS Marketing in Europe



Email marketing service Mailchimp announced the availability of its bulk SMS service across Europe. This allows European companies to manage email and SMS campaigns from a single system and leverage cross-channel engagement. This integration simplifies analytics, increases loyalty, and boosts ROI through synchronized email and SMS campaigns. The service complies with European consent management regulations. You can set up a 10-digit local phone number for messaging, easily manage opt-outs, and set quiet times according to your preferences. Pricing for the service, including email and SMS, starts at $26/month (note that SMS may incur an additional charge).


2024. Marketing service SmartSender rebranded to Wooxy



Estonian service SmartSender has outgrown its original purpose of email marketing tool and has become a full-fledged omnichannel marketing service, so it has decided to rebrand. Its new name is Wooxy. Its goal is to make omnichannel marketing accessible to a wider range of companies through automation. Thanks to significant investments in UI/UX, usability and pre-configured automated scenarios, Wooxy will take over tasks that previously required significant time and effort from humans. The developers plan to add more integrated communication, advertising, and marketing channels to the platform. This will significantly simplify the launch of multi-platform campaigns for clients.


2022. SendPulse adds conversion tracking to SMS campaigns



Omnichannel marketing service SendPulse has added some useful features to its bulk SMS tool. A conversion tracker has appeared, which allows you to track conversions via a link in SMS and analyze the effectiveness of mailings. Updated work with black lists: your SMS messages will not be sent to numbers from the black list, even if they are in the main mailing list. There is an option to shorten links in the newsletter designer. Now you can add the necessary UTM tags to the SMS link to the product page of your online store without increasing the number of characters and breaking the message into parts. In addition, it became possible to send SMS to Scandinavian countries.

2021. Messaggio updated template builder for WhatsApp bulk messaging



Messaggio, a service for sending bulk messages via SMS and IM, has improved its WhatsApp template builder. Now you can create templates not only based on text and image layout, but also add buttons, files, videos, and geolocation. You can also configure message delivery at the best time. Messaggio determines the best time to send a message based on the subscriber's accumulated message history. The system takes into account delivery to a particular channel, read speed, and link clicks. If the best time delivery option is enabled for a message, the message will not be delivered immediately, but at the best time within 24 hours. If there is no information on subscriber activity, the message will be delivered immediately after sending.


2021. MyChat 8.8 gets call recording and SMS/Viber messaging



The new version of the corporate messenger MyChat 8.8 now features call recording. Calls are saved on a local server and can be quickly accessed and read. Integration with TurboSMS, a service for sending SMS and Viber messages, now allows you to send notifications to clients. The new version also features bulk permission group changes and the ability to link multiple Asterisk servers together, allowing calls between subscribers connected to different PBXs in different offices.