MailChimp
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
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News about MailChimp
2024. Mailchimp launches SMS Marketing in Europe
Email marketing service Mailchimp announced the availability of its bulk SMS service across Europe. This allows European companies to manage email and SMS campaigns from a single system and leverage cross-channel engagement. This integration simplifies analytics, increases loyalty, and boosts ROI through synchronized email and SMS campaigns. The service complies with European consent management regulations. You can set up a 10-digit local phone number for messaging, easily manage opt-outs, and set quiet times according to your preferences. Pricing for the service, including email and SMS, starts at $26/month (note that SMS may incur an additional charge).
2021. Intuit to acquire Mailchimp
Intuit is buying email marketing company Mailchimp for $12 billion. Intuit is not a well-known player in the email marketing space. Mailchimp buy would allow it to “accelerate two of Intuit’s previously shared strategic Big Bets: to become the center of small business growth; and to disrupt the small business midmarket. Intuit’s QuickBooks service is a well-known product in the SMB space. Presumably Intuit reckons that it can sell more services to its existing small business customers. It still feels like a bit of a stretch, but we presume that the eggheads have come to the conclusion that ensuing corporate synergies will more than compensate for the sticker shock that the deal includes.
2020. Mailchimp launches new AI marketing tools
Mailchimp has launched of a set of AI-based tools that give small businesses easy access to the same kind of capabilities that their larger competitors now use. That includes personalized product recommendations for shoppers and forecasting tools for behavioral targeting to see which users are most likely to buy something, for example. But there’s now also a new AI-backed tool to help business owners design their own visual asset (based in part on its acquisition of Sawa), as well as a tool to help them write better email subject lines.
