Топ 10 Social Media Management software for Eastern Europe

2026. SMM service Planable adss API and MCP server



Platform for marketing in Instagram, Facebook and other social networks Planable can now be connected to AI chats like Claude and ChatGPT via an MCP server. Once connected, your AI can work within Planable on your behalf, with the same access rights as you. For example, while chatting with AI, you can create and organize posts in multiple workspaces without opening Planable, get a quick overview of marketing campaigns, retrieve customer data and create posts for different channels (approvals still occur in Planable, as usual). Also Planable now has a public API that can be connected, for example, to a CMS for media library syncing, analytics, and content creation. You can generate API tokens with read or read/write permissions, restrict them to specific workspaces, and limit their validity by expiration date.


2026. HubSpot integrated with TikTok



Marketing platform HubSpot has finally implemented TikTok integration, allowing you to launch ad campaigns, publish content and manage engagement - all from one place. Specifically, this means you can turn your customer base into TikTok auditory and set up targeting based on customer data, and automatically track ad visits. This allows you to directly link TikTok performance to your sales funnel and revenue within HubSpot. You can create a new TikTok ad account or connect an existing one in just a few clicks. HubSpot automatically installs the TikTok pixel wherever your tracking code is already running. You can also view TikTok ad performance alongside your other marketing channels and track conversions across them.


2026. YouScan adds monitoring for AI Agent social network Moltbook



You didn't even know there was a social network called Moltbook designed exclusively for AI agents, while YouScan has already realized its monitoring. On Moltbook, bots discuss companies, brands, products and other topics. They also test cyberattacks on each other before using them against real companies. Bot conversations are screenshotted, summarized and shared on X, Reddit and LinkedIn. YouScan hopes that monitoring this cybercommunity will help companies manage reputational and information security risks. For example, if an AI agent spreads false information about your brand or tests a certain narrative, this content can easily reach your real customers.

2025. Lithuanian startup Sintra.ai raised $17 million to create AI assistants for entrepreneurs



Sintra.ai creates a team of AI agents that run on top of LLM and (for $15/month) can help small businesses automate processes such as social media marketing, customer support, administrative tasks, and more. The system integrates with business applications (CRM, email, content, social accounts, etc.) and understands the context of your business. Overall there are 12 assistants, each focused on a specific task (SMM, support, recruiting, SEO, etc.). Each has a name and a cool look – perhaps this is the secret to the startup's success. The startup was founded by Chris Sidlauskas in 2023 and (according to its own data) grew from zero to $12 million in annual revenue in 12 months, becoming one of the fastest-growing AI startups in Europe with over 40,000 paying customers.


2024. SEMrush gets AI Social Assistant



The new AI Social Assistant in the popular SEO platform SEMrush helps to build your brand by automatically sharing all the latest stories and insights for your niche. The app integrates with Facebook, LinkedIn & X and provides content suggestions based on your selected interests or industry niche. It automatically curates shareable content for your social media pages, so that you can share insights with your audience to engage with them and grow your brand in less time. The chat-based interface makes it easy to generate content written in your brand voice that's easy to schedule and share in one place. You have the ability to review and customize suggested content before it goes live, ensuring it aligns with your brand voice and strategy.


2021. Social media marketing service Postoplan raised $550K



Estonian service Postoplan is an automated marketing platform for social media, messengers and Google My Business. It allows you to create, schedule posts, and promote content on Facebook, Instagram, Twitter, LinkedIn and more. The service supports an unlimited number of accounts, users and projects. According to its own data, over 30,000 professionals and companies in 147 countries use the service. The service offers a free plan and a VIP plan with unlimited planning, the ability to post up to 500 posts per month, and other advanced features. The paid version starts at $5.99 for 15 days.


2013. Adobe Social can now monitor Instagram and LinkedIn


Adobe Social is a system for managing a company's presence on social networks. It is part of the Adobe Marketing Cloud suite of applications for marketers. Adobe Social is considered a market leader and in terms of functionality surpasses, for example, the popular Salesforce's Social.com service. In particular, Social.com supports only Facebook and Twitter, and Adobe Social also supports Google+, and now LinkedIn, Instagram, FourSquare, and Flickr. Moreover, in the case of Facebook, Twitter, Google+, and LinkedIn, the Adobe system allows not only to monitor user comments, but also to post responses and updates centrally from the control panel. Adobe Social is a solution for large companies. Prices start at $35,000 per year.


2013. Salesforce Social.com - social ads management service



It turns out that a couple of years ago the Salesforce CEO, Marc Benioff, bought domain social.com (for $ 2 million). It's hard to imagine something more desirable for a man who loves beautiful domains and social technologies. And of course, for a long time he thought how to use put this domain, and finally he found the idea. He separated ad management part from the social publishing platform Buddy Media (acquired by Salesforce last year) and launched it as a separate service under the title Social.com. This service allow to optimize and run large-scale advertising campaigns on Facebook and Twitter, analyze their results and reduce the cost per lead. But probably the main news is not the launch of Social.com, but the integration of all marketing tools in Salesforce Marketing Cloud (Radian6, Buddy Media and Social.com). Watch the video: ***


2012. Commun.it - CRM for Twitter



Social networks become more and more important for business, and IT vendors invent new innovative solutions that help companies to use social networks. We have already talked a lot about tools that allow to monitor social networks (for mentions of your company or products), pull information from social profiles to CRM, Helpdesk and Email, centrally post messages to social networks and measure their marketing impact. And the new service Commun.it provides a tool that helps to develop relationships with Twitter users (just like CRM helps to develop relationships with clients). In Commun.it you can analyze your followers, identify the most influential bloggers, get acquainted with them, monitor their activities and messages about your company (and respond to them in them), view the history of your communication with those bloggers (to learn more about them and engage them in retweeting your posts). ***


2011. Salesforce Launches Marketing Cloud



Until now, Salesforce had three cloud services: Sales Cloud (CRM system), Service Cloud (customer support system), and Collaboration Cloud (also known as Chatter). Now the company has launched Social Marketing Cloud. It's basically a combination of two products: Radian6 and Siteforce. Radian6 allows you to monitor social media for mentions of your brand, company, and products, analyze public opinion, and engage in conversations with social media users. Siteforce is a tool for marketers who, without knowledge of web technologies, can easily create new websites and pages in a visual graphical editor. Moreover, Siteforce allows you to create not only traditional websites, but also Facebook pages and mobile sites. Moreover, the company does not need to worry about hosting reliability, because the sites run on the scalable Salesforce cloud.