Top 10 Instagram Business Management tools for Eastern Europe

2026. SMM service Planable adss API and MCP server



Platform for marketing in Instagram, Facebook and other social networks Planable can now be connected to AI chats like Claude and ChatGPT via an MCP server. Once connected, your AI can work within Planable on your behalf, with the same access rights as you. For example, while chatting with AI, you can create and organize posts in multiple workspaces without opening Planable, get a quick overview of marketing campaigns, retrieve customer data and create posts for different channels (approvals still occur in Planable, as usual). Also Planable now has a public API that can be connected, for example, to a CMS for media library syncing, analytics, and content creation. You can generate API tokens with read or read/write permissions, restrict them to specific workspaces, and limit their validity by expiration date.


2024. Bitrix24 added product export to Instagram



Instagram has effectively become a huge online store, and if you sell online, it's foolish not to take advantage of this sales channel. Now, Bitrix24 users can easily export products from their online store to Instagram, as well as import them back. Data is transferred via file. Products are transferred with all their properties, images, and prices. All your sales data will be automatically saved in the Bitrix24 CRM. This new feature is also useful for exchanging data with an accountant or creating a catalog backup.


2022. Instagram has launched end-to-end encrypted chats



Encrypted private chats on Instagram are now available to all users. Notifications about this will appear at the top of your private messages. Other Facebook messaging apps, Messenger and WhatsApp, have had end-to-end encryption for some time now.

2020. Facebook launched app for managing business accounts on Instagram and Messenger



Facebook has launched the Facebook Business Suite app, which allows businesses to manage their Facebook, Instagram, and Messenger business accounts from a single interface. With the Business Suite, businesses can also receive messages, notifications, and alerts from all three platforms in a single inbox, and publish and schedule content or ads across Facebook and Instagram simultaneously. The app also features analytics, allowing you to see which content is best suited for each app. This app is ideal for small businesses that don't always have large social media teams.


2019. Instagram gives users control over data transfer to third-party services.



In the next six months, Instagram users will be able to monitor the transfer of personal data to third-party services. The "Security" section will feature a list of apps and websites that have access to your account or specific profile data. Some services often ask you to link your Instagram account to them, which gives them access to photos and other data. If necessary, a third-party service can be removed from the "Security" section; it will immediately stop receiving information from Instagram, the company explains. When a third-party service requests access to your account, Instagram displays an authorization window. This window will also be updated: a list of the data the third party is requesting access to will appear on the screen. In this window, you can confirm or cancel the connection.


2019. Instagram is using augmented reality to sell products



Instagram is quietly transforming into a giant online store. Last year, the social network allowed companies to create product posts (for example, featuring a new model of sneakers) with a Buy Now link, then integrated checkout directly into the app and created a Shop section that accumulates personalized recommendations. Now, they've come up with the idea of ​​using augmented reality to sell products: you can try on the item you like right there. So far, this only works for cosmetics, eyewear, and jewelry, but Instagram promises to gradually add more product categories. Similar AR technology is already being used in Facebook ads.


2018. Wix integrates with Instagram



Website building service Wix no allows to share your Instagram photos and videos on your website. With the new Instagram Feed App, you can also add links to your individual Instagram posts - sending visitors directly to your site. You can choose from different layouts to showcase your Instagram photos, customize colors, fonts, easily add links to any photo or video in your feed. It’s a great way to attract new followers or to promote a product in your Wix Stores collection, for example.


2016. Instagram introduces business profiles and tools for business



The social network Instagram has long been used by businesses around the world. You can already place ads there or use the service to attract customers. Now Instagram will become even more business-friendly. Companies will be able to transform their regular accounts into business pages. This type of page will have a special button allowing customers to contact the business. Companies will be able to choose their preferred method of communication: email, phone call, or text message. Business accounts will also have analytics and promotion tools. Switching to this type of profile is free. The developers promise that business features will be available in all countries by the end of the year.