Top 10 Google Business Profile Management tools for Eastern Europe

2021. Google Business Messages - Chat with customers from Google Search and Maps



Lately, you've been seeing a chat button more and more often in Google search results and on Google Maps in company profiles. How do they do it? It's all thanks to the Google Business Messages tool, which recently became available in the Google My Business service. It's very simple: you enable messaging for your company profile and receive notifications in the Google My Business mobile app when a client contacts you. Of course, this option is sufficient for small businesses. For larger companies, there are various chat services integrated with Google Business Messages. For example, Respond.io. There, Google chat is just one of the channels (along with instant messengers and social networks), messages from which are entered into a single system and distributed among managers. Moreover, such services allow you to create bots for automatic (quick) responses to recurring customer questions.


2019. Google continues to compete with Facebook for business pages



This spring, Google has shut down its Google+ social network. But the company isn't even thinking about handing over the niche of social business pages to Facebook. Their main bet is on the Google My Business service. Previously, it only allowed you to create a small business card for Google Maps, but now you can create a full-fledged website with photos, a blog, and reviews. An update was recently released that allows you to place a logo, banner, and offer/promotion on the page, as well as create a short and attractive page URL. And for companies that have a regular website, widgets like "Leave a review about us on Google" are now available (by the way, widgets are one of the main features of Facebook pages). All people with Google accounts (they can leave reviews) can be considered a social network. Additionally, a Google Business Page's advantage is that it shows up in Google search results and on Maps. This is especially effective for local businesses (shops, cafes, fitness clubs, etc.).


2018. Google Ads adds offline shopper report based on Google My Business data



Google Ads will give advertisers who have linked their My Business and AdWords accounts the ability to receive an expanded report on visits to their offline stores. Previously, this option was only available to large companies, but starting in late July, it will be expanded to all users of the service. The report compiles estimated data on visits to all branches and other actions leading to conversion (calls, website views, Google Maps route planning, etc.). Google promised that all visitor data is "aggregated and anonymized." To access this report, go to the "All Campaigns" tab or select a campaign in the left panel of the new AdWords menu. Then, in the page selection menu on the left, click “Locations” and in the “Geo Performance Report” drop-down menu at the top of the page, select “Store Report.”

2017. Google Business now allows companies to create blog



Recently Google My Business added the ability to create simple business websites and now makes it easy for small businesses to maintain company news blog. Why blog for business? For example (Google says), to share information about current promotions, promote events and inform customers about upcoming events near them, highlight top products and new arrivals, and make the purchasing process easier for customers (for example, simplifying the process of reserving a table at a restaurant, speeding up the process of subscribing to newsletters, or ordering goods). To take advantage of this new feature, simply log in to your My Business account and find the new function. It is also available for mobile app users (Android and iOS).