Top 10 LinkedIn Business Management tools for Eastern Europe

2026. Direct-marketing service Snov.io added filters for LinkedIn search



Snov.io has improved the LinkedIn lead generation workflow. The developers have added filtered LinkedIn search that allows you to search for people by job title or keywords. You can also focus on specific regions by filtering results by location, or get a full list of company employees, or narrow your search to specific job titles. You can prioritize more promising leads based on the strength of your LinkedIn connections. You can also choose how many contacts you want to add to your list. To use the new feature, you will need an active LinkedIn add-on and a connected LinkedIn account.


2025. LinkedIn gets AI Search



LinkedIn, the business social network, has launched AI-powered people search. LinkedIn's standard search engine relies on keywords and numerous built-in filters. It requires careful thought when choosing which words to enter to get the best results. The AI ​​search engine can be customized to specify contacts by industry, experience, location, and more. For example, you can request investors in the medical field who have worked with relevant regulators, founders of productivity tools based in a specific city, or ask it to find people in its network who can help you navigate wireless networks. AI search is currently available to Premium plan users in the US, but plans are to expand its geographic reach in the coming months.


2021. LinkAddIn - fully automated LinkedIn promotion service



How do companies and professionals typically promote their LinkedIn profiles? They manually search for contacts and add people as connections, use rather expensive contextual or targeted advertising. But this is too complicated and expensive. The new service LinkAddIn promises to automate this process. It works like this: you select an audience based on the desired parameters, the system sends a set number of invitations per day, users confirm friend requests, and you receive contacts of potential clients, employers, or employees. An account connected to the service behaves like a human. Actions are emulated from hundreds of different devices and operating systems, so you don't have to worry about sanctions or being blocked by LinkedIn. Prices start at $99/month.

2017. LinkedIn launches own Adsense-like advertising network



Business social network LinkedIn has launched its own advertising network, the LinkedIn Audience Network, which allows advertisers to reach potential clients (LinkedIn users) on other sites. All targeting options available on LinkedIn can be used, such as job title and industry - the most valuable feature of LinkedIn's advertising service. In addition to third-party sites, LinkedIn ads will also appear on Microsoft online services, such as Outlook.com (recall that Microsoft owns the social network). Advertising can be paid for by impressions and by clicks.


2016. Salesforce wants to block Microsoft-LinkedIn deal



The friendship between Salesforce and Microsoft lasted only two years. Just a couple of years ago, Marc Benioff and Satya Nadella were photographed together and were considered best friends. But then Microsoft struck back - twice, actually. The first was the announcement of Dynamics 365, a cloud-based system (combining CRM and ERP), which will soon become a direct competitor to Salesforce. The second was the acquisition of LinkedIn, a social network for business. Therefore, Salesforce is now pressuring US and European authorities to conduct a comprehensive antitrust investigation, as the company believes Microsoft's acquisition of LinkedIn threatens innovation and competition. "By acquiring LinkedIn's unique database of 450 million professional users in more than 200 countries, Microsoft will be able to deny competitors access to this data and thereby gain an unfair competitive advantage," says Benioff.


2016. LinkedIn now allows advertisers to use their own data to target ads



LinkedIn Ads already offers a wide range of targeting options. But what if you want to show ads only to employees of certain companies? Now you can. You can upload a list of companies (potential clients), and LinkedIn will automatically create targeting for employees of those companies. Naturally, this targeting can be combined with other options, for example, if you want to show ads only to employees holding certain positions or working in certain regions.


2014. LinkedIn ads and posts can now be targeted by language



Marketers will finally be able to filter out foreign-language LinkedIn users and improve the effectiveness of their advertising campaigns on this business network. A corresponding filter has been added to the LinkedIn Ads advertising service. Furthermore, you can now post on your LinkedIn page only to a specific audience, filtered by language. For example, if your company operates both in Russia and the West, you can write in Russian to domestic clients and in English to Western clients. Depending on the language setting, each user will see posts only in their own language. Twitter introduced a similar feature about six months ago, but its implementation is more complex and relies on an API.


2013. LinkedIn adds sponsored posts



This means you can now write something interesting and pay to have it seen not only by your followers, but also by other LinkedIn users, who can be filtered by location, industry, job title, age, and so on. Similar sponsored posts have long been available on Facebook and Twitter. However, Facebook doesn't allow for such precise targeting (you can only choose to show the post to friends or friends of friends), and Twitter advertising is not yet available in Russia. LinkedIn advertising has its own drawback: cost. Even with excellent targeting, paying a few dollars per click is quite expensive. Moreover, when you sign up to participate in LinkedIn's sponsored posts, you are immediately tested for lice by the question: will you spend less than $15,000 or more on advertising per quarter?


2013. LinkedIn adds free simple CRM



LinkedIn has been steadily adding new features lately. Among them are SMS authorization - a standard feature for a modern online service, new, more vibrant mobile apps for iPhone and Android, the ability to post pictures and documents, the ability to add videos, presentations and images to your profile (this feature will especially please designers). The Contacts section has been transformed into a fully-fledged contact manager (almost a CRM), allowing you to track your relationship history with each of your LinkedIn contacts. It also reminds you of birthdays and offers to connect with you when the occasion arises. The contact list syncs with GMail, Outlook, Evernote, and other services (for example, if a contact updates their information in GMail, it will automatically update in your LinkedIn contact manager). A free LinkedIn Contacts mobile app for iOS and Android has also been released.


2013. LinkedIn acquired Pulse. It wants to become the leading source of business news.


LinkedIn acquired (for $90M) mobile news reader Pulse. How Pulse works is shown in the video. When you launch it for the first time, it asks you to select topics of interest, and then immediately shows you the main news on these topics from the most popular sources. Then you can set up your own news pages and which sites to collect news from. The settings are not as flexible as in an RSS reader, but you will have many images and less thinking. As a rule, Pulse takes news from the same RSS feeds that it finds on the site. Alternatives to Pulse are Flipboard, Instapaper and Google Currents. Why does LinkedIn need this? LinkedIn's target audience is businessmen and executives. And LinkedIn knows that these people are perhaps the most important news readers (because they constantly need to stay informed). On the other hand, they (or rather their companies) are the main sources of business news. It's a complete circle, and LinkedIn should be at the center of it.


2012. LinkedIn acquired Youtube for presentations - SlideShare



LinkedIn, the professional social network #1, is doing fine. During two last quarters LinkedIn manages to double its incomes - already up to $188 million/quarter. And the company is already valued at $10 billion. That's why LinkedIn can afford to buy the new users in bulk - for example, by purchasing online service SlideShare for $119 million. SlideShare works like Youtube - only not for video - but for presentations. And its target audience - are mostly business users (like in LinkedIn). You can upload to SlideShare your PowerPoint presentation and publish it anywhere in the embeddable web-viewer (like yuotube video). Besides SlideShare - is itself an additional marketing channel with a large audience, so by publishing a presentation on it, you can get new customers and partners. Will LinkedIn somehow integrate SlideShare into its network - is not clear yet, but at least they have already embedded LinkedIn presentation on the SlideShare homepage.