Meta Business Suite

06.06.26. Facebook launches AI assistant for content creators



Facebook dashboard now features an AI assistant for content creators. It can provide personalized recommendations based on your existing content, evaluate post performance, and assess community feedback. For example, you can ask, "When should I publish next post?" and "What are people saying in the comments?" The AI ​​assistant can ask follow-up questions and delve deeper into topics, such as how your audience has changed over time. It can also help you find ideas for new content based on current trends. In this way, Facebook aims to keep creators engaged while competing for their attention with rivals like TikTok and YouTube. However, the new assistant cannot generate images and videos, and because of this, Facebook is losing out to the competition.


2016. Facebook created unified Inbox for businesses



Facebook has made life easier for businesses that use corporate Facebook, Instagram, and Messenger accounts to communicate with customers. Now, messages from all these networks and comments on posts can be read (and responded to) in one place – the Pages Manager app. Furthermore, Facebook has decided to compete with LinkedIn and launched a job posting and application service. The new feature allows to post a job opening, specifying salary, schedule, and other key information. Job openings can also be promoted as a separate post. Job seekers will also be able to add public tags to their profiles, similar to those on LinkedIn.