Matomo
Google Analytics alternative that protects your data and your customers' privacy. Offers features like heatmaps and session recordings for detailed user behavior analysis. Provides open-source On-Premise and SaaS options.
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18.03.26. Matomo adds report on AI chatbot activity
Matomo, the world's most popular open-source website statistics system, has introduced new capabilities for tracking AI assistant crawlers. The new report helps organizations understand how AI chatbots interact with their websites. When combined with the existing AI agent tracking module, it provides a clearer picture of how AI tools access and analyze website content. The new report separates automated AI activity from real users to analyze how AI agents consume and display your content in response to queries. It includes two predefined segments: AI agent and human, which allow you to compare visit summary metrics. To measure AI bot activity, Matomo uses integrations with Amazon Cloudfront, Cloudflare, or WordPress, which identify requests from known chatbots (which is why this feature is only available in the paid cloud version of Matomo).
