Email Marketing Software for Georgia

2026. Direct-marketing service Snov.io added filters for LinkedIn search



Snov.io has improved the LinkedIn lead generation workflow. The developers have added filtered LinkedIn search that allows you to search for people by job title or keywords. You can also focus on specific regions by filtering results by location, or get a full list of company employees, or narrow your search to specific job titles. You can prioritize more promising leads based on the strength of your LinkedIn connections. You can also choose how many contacts you want to add to your list. To use the new feature, you will need an active LinkedIn add-on and a connected LinkedIn account.


2022. Georgian direct-marketing service uBill opens API



SMS messaging service uBill has added an API that allows to send messages from any business program, website, or CRM system, significantly simplifying automation management. SMS API integration is most often used to confirm user registration linked to a specific mobile number, notify about bank account transactions, send order status updates, promotions, notifications about new products, and all types of SMS advertising. Each company can obtain a secret API key for connecting to the system in their online account. The API allows you to automatically receive delivery status updates for sent messages to your server via the Callback mechanism.


2021. Messagio adds A/B testing to its direct marketing service



The new A/B testing tool in Messaggio allows to test hypotheses and find effective message templates. To run an A/B test, create two templates and specify the percentage of randomly selected contacts to receive template A and template B. Template recipients will be evenly selected from groups and formed into mailing lists with the suffixes A and B at the end of their names. Each of the two created mailing lists can be launched manually or scheduled. Implementation will allow you to test message elements—headlines, text, images, buttons—and find mailing list templates that receive the highest response rates. The service also features a new User Activity History section. The event chronology is displayed for both the Account Owner and Managers. You can view account activity for a specific period, optionally filtering by user or personal account section.