MailerLite

18.05.26. Webinar platform ClickMeeting integrated with MailerLite



Webinars are one of the most effective ways to generate qualified leads. Email marketing is the key to converting these leads into customers. Traditionally, marketers have to manually export a CSV file after each event, insert contacts into mailing lists, and track duplicates. The integration of the Polish webinar platform ClickMeeting and Lithuanian email service MailerLite automatically solves this problem. The integration works both ways - you can also import MailerLite contacts as invited participants into ClickMeeting. Participant categories are automatically created: registered users, those who joined the event, and those who attended until the end. Each group allows for different marketing strategies for follow-up engagement. Setting up the integration takes just a few minutes—you generate an API token in MailerLite and insert it into the ClickMeeting integration settings.


2025. MailerLite adds MCP server, connecting AI to email campaigns



Email marketing service MailerLite has introduced its own MCP server, which allows you to connect artificial intelligence tools (such as Claude, ChatGPT, VS Code, etc.) to your MailerLite account, turning it into your personal AI assistant. Once you connect your AI to MailerLite, you can ask it questions and assign tasks. Ask it to create and schedule campaigns, create new groups, or analyze campaign performance. You will have your own personal AI-powered email marketing assistant that will do all the work for you. For example, you can ask it: “Name my 3 best-performing newsletters from the last quarter and tell me what they have in common?” or “Show me a comparison of my weekly newsletters and promotional emails for this year.” Which type gets the most clicks? or "Find my most effective automated email and tell me which email in that sequence has the highest churn rate."