Google Marketing Platform

2018. Google launched its own marketing automation platform


This summer, as a result of numerous rebrandings and service mergers, Google launched its own marketing system - Google Marketing Platform. Of course, it is focused on online marketing (not on organizing events or TV advertising, for example). The system contains tools for defining target audiences, testing various website personalization options, storing customer data, customer surveys, tracking website tags, distributing budgets for advertising campaigns and other marketing costs, analyzing and visualizing data. The service works with Google Ads (formerly Adwords), Google Ad Manager (formerly DoubleClick) and other online advertising sellers. There are two versions - for small businesses and for large companies. The cost of the enterprise version is $150,000/year, and the cost of the small business version - judging by the information on the website - is free.