IT Companies and Startups in Estonia

2024. Marketing service SmartSender rebranded to Wooxy



Estonian service SmartSender has outgrown its original purpose of email marketing tool and has become a full-fledged omnichannel marketing service, so it has decided to rebrand. Its new name is Wooxy. Its goal is to make omnichannel marketing accessible to a wider range of companies through automation. Thanks to significant investments in UI/UX, usability and pre-configured automated scenarios, Wooxy will take over tasks that previously required significant time and effort from humans. The developers plan to add more integrated communication, advertising, and marketing channels to the platform. This will significantly simplify the launch of multi-platform campaigns for clients.


2022. Estonian ERP for small business Katana raised $34M



Katana, Estonian platform for managing inventory for small and medium-sized manufacturing companies, has raised an impressive $34 million in funding. Katana automates a variety of a company's business processes, from marketing and risk management to supply chain management and more. It's an ERP system with ready-made integrations for many of the most common tools a manufacturer might use, including e-commerce platforms (such as Shopify and WooCommerce), accounting systems (such as QuickBooks and Xero), shipping management systems, CRM and many others. Together, these various integrations can help a manufacturer predict their future inventory needs based on historical or real-time sales data, for example, to ensure they don't run out of inventory or parts. Katana starts at $99/month.


2022. Estonia's Scoro named SaaS Company of the Year at the 2022 Global Business Tech Awards



Scoro, Estonian online work management platform for agencies, consulting firms and professional services firms, won in two categories at The Global Business Tech Awards. The company was awarded Tech Company of the Year, and Scoro CEO and founder Fred Krieger was named Entrepreneur of the Year. The judges also awarded Scoro one of the evening's four silver medals in the SaaS Company of the Year category. Scoro was praised for its positive customer feedback, which demonstrates that after implementing the system, clients truly experience improvements in many business processes, saving time and money.

2022. Estonian VoIP provider Apifonica acquired German cloud provider



Estonian IT company SmartTel Plus, operating in Europe under the brand Apifonica, acquired TENIOS, a leading cloud service provider in Germany. TENIOS offers intelligent voice dialogue systems via the Voice API, IN routing, AI-powered text-to-speech (TTS) and speech recognition (ASR), as well as voice bot integration from a single source. The deal is part of Apifonica's expansion in Western Europe and the German market in particular. Apifonica offers a fully customizable solution for workforce, sales, and call center automation through programmed speech synthesis, recognition, and analysis.


2021. Social media marketing service Postoplan raised $550K



Estonian service Postoplan is an automated marketing platform for social media, messengers and Google My Business. It allows you to create, schedule posts, and promote content on Facebook, Instagram, Twitter, LinkedIn and more. The service supports an unlimited number of accounts, users and projects. According to its own data, over 30,000 professionals and companies in 147 countries use the service. The service offers a free plan and a VIP plan with unlimited planning, the ability to post up to 500 posts per month, and other advanced features. The paid version starts at $5.99 for 15 days.


2020. XROOM.APP - P2P video conferencing for white-label solutions



The new Estonian video conferencing service XROOM.APP has a number of distinctive features in the currently crowded video conferencing market. Firstly, it is based on peer-to-peer technology, meaning user videos do not reach servers and are completely anonymous. It also features a whiteboard, pair programming tools, screen sharing, and audio and video recording. The service is free, with no time limit or number of video call participants (though the optimal connection is up to 20 people). Secondly, XROOM.APP can be used for white-label solutions by large corporations or IT providers. The white-label option costs $15 per month for the ability to create a branded private video room and support up to a thousand webinar participants.


2015. Pipedrive CRM Raises $9 Million



Pipedrive, an Estonian company offering a cloud-based sales management system for small businesses, has raised a $9 million Series A round. The round was led by American venture capital firm Bessemer Venture Partners, with participation from Paua Ventures, Rembrandt Venture Partners, and AngelPad. Pipedrive was founded in 2010. The service offers a CRM for small businesses with sales funnel visualization. It currently has over 10,000 paying customers (small businesses). Pipedrive employs 77 people in the US and Estonia. The proceeds from the round will be used to attract employees for further development of the system and its customer base.


2014. Video conferencing service iMind has updated its interface and engine



New version of the Estonian video conferencing system iMind 2.19 has been released. The main changes are aimed at increasing the scalability, reliability, and fault-tolerance of the product, as well as simplifying the user interface. To improve user experience, the developers have significantly simplified the interface and redesigned the main event window. Specifically, unnecessary unused areas have been removed from the speaker channel to increase space for document viewing, and an "About the Event" tab has been added, which the user is directed to by default if the event has not yet started. At the same time, the product has retained its entire business logic, which means users will not require any additional effort or time to adapt to the changes. As a reminder, iMind can be used as a cloud or server solution on existing equipment.


2013. Estonian cloud-based retail software Erply raised $2M



Erply, which develops mobile and cloud-based sales and inventory management software for retailers, has raised $2.15 million in Series B funding. Erply's system has recently gained traction and is currently used in 115,000 stores, competing with solutions from Microsoft, Oracle and RetailPro. Erply is also developing an iPad-based POS terminal that uses RFID, NFC and Bluetooth and enables inventory management. CEO Christian Hiemaa says Erply will focus on large enterprise sales going forward, targeting Fortune 500 companies with more than 200 locations to attract them to its platform.


2001. Previo has released a new version of eSupport Essentials.

Previo, an Estonian developer of helpdesk and IT software, announced the release of a new version of its product, eSupport Essentials 4.0. Along with the capabilities already available in previous versions (such as saving and quickly restoring data on multiple PCs simultaneously, remote administration, and complete recovery of stolen or damaged data), the new version of eSupport Essentials 4.0 offers a migration tool - convenient and fully automated transfer of all user data, settings, and configurations from one computer to another. This functionality provides a simple solution for software and PC upgrades for large corporate clients, enabling them to replace existing computers with more powerful ones and migrate to modern operating systems and programs. Previo is an innovator in 24/7 computer system support technology in the evolving corporate standards environment. Previo's clients include Motorola, Prudential, Nokia, the Pepsi-Cola Company, and other world-renowned companies. The company, formerly known as Stac, was known for its programs Stacker, ReachOut, Replica Tape, and for winning a lawsuit against Microsoft. Headquartered in San Diego, California, the company's software development and testing are carried out at its Estonian branch in Tallinn.