Fiverr
Fiverr is a global online marketplace offering tasks and services, referred to as 'gigs' beginning at a cost of $5 per job performed, from which it gets its name. Sellers can create tiered packages, allowing them to offer different levels of service at varying price points.
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2021. Fiverr acquires freelance management toolset Stoke Talent for $95M
On the heels of LinkedIn last week launching Service Marketplace, a competitor to freelance platforms like Fiverr and Upwork, today Fiverr announced an acquisition that speaks to how it plans to stay in the game by building in more features for its users. Fiverr is acquiring Stoke Talent, which lets companies manage their freelance teams, for $95 million. Stoke’s toolset includes features to onboard new freelancers; employers can also pay them through the platform and accordingly track their overall freelance budgets. The idea here is to build tools that both tie in those employers more tightly into Fiverr’s freelance marketplace — Stoke will remain independently operated, but the products also will be integrated, so that freelancers hired via Fiverr can be onboarded and paid through Stoke — and also tie Fiverr more deeply into how those companies work with freelancers overall, even if they are not sourced via Fiverr itself.
