Salesforce Marketing Cloud

2014. Salesforce Launches Community Cloud



Until now, Salesforce had three products that had the honor of bearing the cloud title: Sales Cloud, Marketing Cloud, and Service Cloud. Now the fourth has appeared - Community Cloud. In fact, this is just a remake of the Salesforce Communities system (which was launched a year ago). However, the elevation of this product in the Salesforce hierarchy and the fact that it now ranks above the social intranet Chatter means that Salesforce considers it very important. Unlike Chatter, which is designed to organize communication and collaboration within the company, Community Cloud allows you to create a unified communication space for customers, partners, and employees - something like your own LinkedIn network. Naturally, Community Cloud is integrated with other Salesforce clouds. In particular, community discussions can be linked to customer profiles in Sales Cloud or to tickets in Service Cloud. Community Cloud starts at $500/month.


2013. Salesforce acquired marketing software ExactTarget for $2.5B



We all know that CRM is a hot market. Only a lazy vendor doesn't develop CRM systems. But the thing is, if you compare the total global costs of sales (the core function of CRM) with marketing, the latter turns out to be significantly higher. And IT vendors always go where the money is. That's why a market for specialized marketing management systems has emerged (mainly for large companies). How big is it? Judge for yourself: Salesforce paid $2.5 billion for one of the market leaders - ExactTarget. Moreover, this isn't an attempt to tear everyone apart, but simply an attempt to catch up with Oracle and Adobe, which already own more advanced marketing systems. ExactTarget's core features include email marketing, SMS marketing, website landing page creation, and offline event and webinar management. It's a great addition to Salesforce Marketing Cloud, which fully covers social media marketing.


2013. Salesforce Social.com - social ads management service



It turns out that a couple of years ago the Salesforce CEO, Marc Benioff, bought domain social.com (for $ 2 million). It's hard to imagine something more desirable for a man who loves beautiful domains and social technologies. And of course, for a long time he thought how to use put this domain, and finally he found the idea. He separated ad management part from the social publishing platform Buddy Media (acquired by Salesforce last year) and launched it as a separate service under the title Social.com. This service allow to optimize and run large-scale advertising campaigns on Facebook and Twitter, analyze their results and reduce the cost per lead. But probably the main news is not the launch of Social.com, but the integration of all marketing tools in Salesforce Marketing Cloud (Radian6, Buddy Media and Social.com). Watch the video: ***


2011. Salesforce Launches Marketing Cloud



Until now, Salesforce had three cloud services: Sales Cloud (CRM system), Service Cloud (customer support system), and Collaboration Cloud (also known as Chatter). Now the company has launched Social Marketing Cloud. It's basically a combination of two products: Radian6 and Siteforce. Radian6 allows you to monitor social media for mentions of your brand, company, and products, analyze public opinion, and engage in conversations with social media users. Siteforce is a tool for marketers who, without knowledge of web technologies, can easily create new websites and pages in a visual graphical editor. Moreover, Siteforce allows you to create not only traditional websites, but also Facebook pages and mobile sites. Moreover, the company does not need to worry about hosting reliability, because the sites run on the scalable Salesforce cloud.


2011. Salesforce acquired the leading social media scanner, Radian6.



Social media monitoring is becoming an integral part of modern CRM and Salesforce is striving to be at the forefront of this trend. Today, the company announced the acquisition of Canadian service Radian6, which has a reputation as the best tool for scanning the social web. Radian6's clients include Dell, General Electric, Kodak, Pepsico, UPS, and Microsoft. Radian6 is also used as a built-in tool in other CRM systems and social solutions, such as Jive and HubSpot. Radian6 was recently integrated with Salesforce Service Cloud, a customer support system, and apparently the company liked it so much that it decided to acquire it. According to Marc Benioff, they plan to integrate Radian6 into Sales Cloud, Chatter (to merge internal and external communities), and the Force.com platform (which will allow third-party developers to easily integrate their applications with social networks).