MailChimp
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
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2021. Intuit to acquire Mailchimp
Intuit is buying email marketing company Mailchimp for $12 billion. Intuit is not a well-known player in the email marketing space. Mailchimp buy would allow it to “accelerate two of Intuit’s previously shared strategic Big Bets: to become the center of small business growth; and to disrupt the small business midmarket. Intuit’s QuickBooks service is a well-known product in the SMB space. Presumably Intuit reckons that it can sell more services to its existing small business customers. It still feels like a bit of a stretch, but we presume that the eggheads have come to the conclusion that ensuing corporate synergies will more than compensate for the sticker shock that the deal includes.
